I love it great product it heats up quick leaves the hair nice and smooth
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
wife's happy
Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
love these first ghd’s I have bought normally but normal straighteners but thought i’d treat myself. These do the job well worth the money.
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
good price for ghd's so very pleased
I was stung once buying some fake ghds online but these are the real deal. They are perfect. I ve been using them for years and my last pair gave up after five years of daily use.
Product just as described

arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks

Curling straight hair is relatively easy; perms and curling irons have been around for several years. Those with wavy hair that doesn’t relax even after blow drying, endure more tortuous methods to change the look of their locks. Hair relaxer (straightener) products and hair dryers released over the years have often been hit or miss with many users.
The DAFNI is the top-quality hair straightening brush that set social media on fire when videos featuring the tool started appearing a few years ago. You can only use it at 365° (when all four LEDs light up, you know it’s ready) so it doesn’t get hot enough to work effectively on extremely thick or knotty hair, and it may be a bit too hot for severely damaged or thin hair. But 365° is perfect for medium-to-thin hair, making the DAFNI easy and rewarding to use for most women.

I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
bought this for my daughter as a christmas present. She loves it

Just had my very long very thick hair cut today and they finished it with this straightener. I'm a big supporter of what isn't broken doesn't need to be replaced but with how well this one worked and how silky smooth my hair feels now compared to my old straightener I am now shopping around to replace it. I'll probably get a 50 model like the hsi instead of this for 140 190 but for those willing to pay this price it works wonderfully and hopefully you love the results as much as I do
I have NEVER, I repeat, NEVER been able to get a curl in my hair. I got a perm when I was a kid and the ish fell out! Anyways, I bought this at Target just in case I needed a QUICK AND EASY return (smell what I'm stepping in, Amazon?), and I have to say I am amazed. I read the directions thoroughly, because let's face it - this thing looks a little terrifying and conjures memories of getting my hair wrapped up in a spiral brush as a kid. Small brushed pieces, 1-inch, face towards the head, yadda yadda, some beeping, stay calm...VIOLA - magic curls. I actually plugged this beautiful baby in at my desk at work, and used a pocket mirror to test it out, I couldn't stand the wait! I also tested a piece of my boss' hair for good measure. She is purchasing one ... full review
this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating

by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
fast shipping easy product to use and always reliable this is my second ghd only because I dropped my first one so much that it finally broke after 3 years. Love these straighteners over a chi
In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]
I bought these for my partner to replace her old pair of ghd ten years old . It turns out that these are the only brand worth buying so if your loved one has asked you for a pair of hair straighteners buy a pair of ghd's. There may well be cheaper straighteners on the market but they will not satisfy be warned . They also turn off automatically after a while so there are no more return trips to the house to check that they're off.

I had no problems registering my straightener and it works perfectly I love it it straightens so easily and doesn't snag at all like the chi does I would definitely recommend it to anyone
nice product
this is my 2nd ghd I love this straightener
foremost rest assured that if you purchase this item directly through amazon it is guaranteed authentic. If you purchase from a third party here there is no such guarantee. Before ordering this item I read the reviews and saw that many folks who purchased through the third party option ended up with counterfeit versions. And if this has happened to you please notify amazon immediately ... They will resolve the issue and the third party vendor will lose the right to sell at amazon. They take this very seriously. As for the product itself it does not get any better. It's just that simple. For years I have used the t3 line. I love their appliances and have never had a single complaint. But this ghd is even more outstanding.the straightener heats quickly and evenly. When hair is done in appropriately smaller sections this is a one pass system. It took me less time to straighten my hair with this ghd than with my t3 since my t3 often needs some quick touch ups .the swivel cord is a luxury that every straightener should have. In my opinion it's actually a safety feature rather than a convenience .my only tiny quibble is the fact that it does not come with a travel case. I had this small hope that it would be under the straightener so I took apart the box ... But no. My t3 came with a heat resistant travel case. I have taken it on every trip ... And never once had a problem. Here I am not sure that I'm willing to just toss it in my bag and hope nothing happens. Man and this straightener was sooo close to perfect if healthy hair is your priority choose this over any low end unevenly heated bare metal straightener. Yes it is expensive but when considering the health of your hair it is entirely worth it.by all means this is a superior product.
great product
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!
During the 1920s and 1930s, Japanese women began wearing their hair in a style called mimi-kakushi (literally, "ear hiding"), in which hair was pulled back to cover the ears and tied into a bun at the nape of the neck. Waved or curled hair became increasingly popular for Japanese women throughout this period, and permanent waves, though controversial, were extremely popular. Bobbed hair also became more popular for Japanese women, mainly among actresses and moga, or "cut-hair girls," young Japanese women who followed Westernized fashions and lifestyles in the 1920s.[27]
great
I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.
I got a real product works very fast do not damage hair and I just love it very good price
wow purchased to replace existing ghd straighteners but these are even better.
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