I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Top stylists, models and celebrities alike can’t live without their ghds, so you know you’re in good company when you add to your collection. Whether using your ghd styler to tame frizz for a day at your desk, or to curl locks for a night out on the town, ghd not only allows you to straighten your hair, but also twist, curl, flick, wave and bounce too. With ghd, the possibilities are endless.
Southern Living is part of the Meredith Home Group. © Copyright 2018 Meredith Corporation. Southern Living is a registered trademark of Meredith Corporation All Rights Reserved. Southern Living may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. | Privacy policy | Terms of Service | Ad Choices | Your California Privacy Rights | EU Data Subject Requests
The ghd heat protection spray is a must-have if you blow-dry and straighten your hair on a regular basis. The light formula protects your hair against damage without weighing it down - and it smells amazing, too. Get a professional-standard blow dry with a ghd hairdryer, using the innovative cool shot button to set your hairstyle and lock in volume. Finally, the chic carry case and heat resistant mat let you take your straighteners with you wherever you go, for good hair days every day.
Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
The secret to ghd's straightening success lies in those ceramic plates, which are rounded to let savvy users create curls and waves as well as the classically sleek poker-straight look. The plates smooth your hair as they straighten, calming frizz and leaving you with gorgeously glossy locks. The safety-conscious sleep mode means that they'll switch themselves off after 30 minutes, and since they're available in a wide range of colours including pink, purple, black and blue, you can even choose a style that matches your bedroom. All of ghd's straighteners and stylers come with cords at least 2.7m long, giving you the flexibility to position them within easy reach of a full-length mirror.
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Giving you ultimate control of your hair, ghd’s range of brushes innovatively style hair without causing static, helping to create the optimum silky smooth blow-dry. The ghd Ceramic Brush features a ceramic barrel to retain heat too, making sure your blow-dry is super speedy and the natural bristles on the Natural Bristle Radial Brush work to create a smoother finish, adding volume to mid-length hair.

Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.

Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
We’ll admit, the $150 price tag did give us pause, but when it comes to applying high heat to our hair, we want to make sure the styling process is as quick and snag-free as possible. While a lower quality tool may save your budget in the short term, if its mechanics aren’t up to par it could require a few extra passes over your hair, which can wind up damaging your strands in the long run. With the GHD Classic Styler all you need is a quick glide in order to achieve perfectly smooth hair. The thin, rounded barrel even makes it ideal for mastering those loose waves you’ve been dreaming of.
Like the other core straighteners in the ghd range, the new ghd Gold Professional Styler works wonders for every hair type. The smooth plates and Dual-Zone Technology ensure thick or coarse hair receives enough heat to create a sleek look, whereas the sensors help to regulate heat delivery in thin hair types. You can use your new ghd Gold to create everything from pin straight locks to ghd curls, which require a simple twisting motion for that signature luxe, wavy look.
Choose from the ghd hair straightener range, including the award winning ghd Platinum® Styler or to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional. ghd stylers will help you create a multitude of hairstyles, producing shape and movement in each styling session.
This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!!
Creating dramatic looks, incredible volume, strong but flexible hold, manageable control and texture. These ghd styling products will naturally promote elasticity and provide incredible hold while retaining moisture making them ideal for use when heat styling. Each product contains a heat activated shield to instantly protect hair whenever heat is applied or simply when heat is manually created through brushing.
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products. 

I have had this product for three years now and am happy to report I am satisfied with the product from day one. It's super easy to use and provides me perfect results every time. I couldn't live without my GHD and believe investing in a superior product is mandatory. This model is pretty basic, but does the job! It heats up within a few seconds and looks good when not in use. I haven't had any issues with it as it feels and looks well built. I will always stick with GHD straighteners, as I am a very happy customer!
×