Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.


This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.

very good hair straightener.
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
wife's happy
this one doesn’t get as hot as the one I got at a beauty supply
I was delighted to get this set as I am a carer for a young woman who has long hair which she loves to have straightened after washing. Her old straighteners have recently packed up so these could not have come at a better time.beautiful set by a well known and trusted brand who are known to produce good quality straighteners.this set comes with clips paddle brush and the straighteners plus a heat mat wrap.in use they are amazing and hands down the best straighteners i’ve ever used for my client who has quite thick hair. She absolutely adores them and loves being able to boost her confidence with a well groomed hair style.i am guessing these have been produced for the christmas shopping period and they are a beautiful luxury gift for anyone who has hair long enough to need them. The box is a very pretty gold colour and I can see it looking pretty on a dressing table.
ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
Love the styler.

This is my second ghd straightener in 5 years. I will not buy another brand. It doesn’t burn your hair but will straighten it in no time at all
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!
so the nice thing about this one is that it does heat up very fast and it has a fast recovery rate. I have thick curly hair not wavy. So for me it works. However the curls do start to show alittle resistance by the end of the day. This model as one temp max of I think 380 degrees isn't hot enough for my hair. I think I need like 400 degrees. However the brand itself has been awesome as the plates on it doesn't caulk up with products and doesn't snag my hair. It is definitely better than anything you can buy at a store. I am okay to use it but if it breaks I will find one with a temperature settings.

works just like my old one. Was able to register it so it's not a fake.
My stylist recommended this product. It heats up in 30 seconds and straightens on the first swipe. I am able to straighten my hair in half the time it used to take me and also it doesn't seem to create the breakage or damage other straighteners cause.

I brought these for my sister for her birthday in april. She lives the other side of the country so I had to get them delivered straight to her. The delivery was very fast and they left out the receipt as requested gift option so my sister wouldn't know how much they cost. She's been wanting a set of ghds for years and has had disappointment with 2 sets of fakes so the first thing she did was register them on the ghd website and all genuine she's since told me that they were definitely worth the wait they're easy to use quick to heat up and turn off after a while if you forget to turn them off which is very good for her since she forgets half the time definitely worth the money.
Not my first ghd. Very happy with both of them. My last one quit so I'm hoping this one lasts longer.
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out
the shipping is stupid. It took forever but my ghd is great and just as described. Registration was easy.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.

I bought these ghd straightners when my current straightners not ghd started to die. Everyone had said these were great so I thought I would give them a try. So far I have definitely not been disappointed the result after using them is a much sleeker softer and of course straighter finish than any others I have used. I would thoroughly recommend buying them even if they are a bit more than you would normally spend.the delivery was also amazing as they arrived a day and a half after I ordered them. Very happy customer
it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.
I have 3a 3b curls so I need a high quality flat iron that won't burn my hair. I used to have a hai then a babylis. Both were very nice. Then I borrowed my friend's ghd on vacation and got spoiled. It got my hair flat and shiny. I was very impressed. When my daughter knocked our babylis over and it stopped working I knew I wanted a ghd to replace it. I watched the price here and when it dipped down low enough I bought it. I am very happy. It doesn't get as hot as my babylis but it still works amazingly. I was able to register the ghd on the website hologram and date code are on the arm not the tag . Highly recommend this product and seller
ghd does not fail to impress. After my 1st ghd iv styler which worked perfectly for 11yrs stopped working I felt handicapped not forgetting my hair looked like a mop. After using my new ghd iv styler I remembered how easy straightening hair is.

with all the reviews I was concerned about getting a fake. I just received my flat iron and went to the ghd site. I registered the flat iron with no problem and I also verified the link of this seller with the ghd url validator ... . It came back as this is a valid site. Approved united kingdom seller. Be aware that an adaptor may be required for use outside of united kingdom. The one I got does not need an adapter for the us. Hope this helps

was able to register the product with no problem great deal on an authentic ghd flat iron as this costs 180 at the salon

I love it heats up quick and turns its self off too.


Great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.

Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.


I absolutely love this hair straightner. My hair always looks great and feels so soft after I use it. I would suggest this product to anyone looking to buy a new straightner.
The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
Very pleased with these ghds. Came when they were meant to and was able to track. I like good service like this.
×