does exactly what it is supposed to and is a ghd. The registration worked fine although the registration numbers were not on the cord as ghd site suggests. They are actually on the label inside of the iron by the power switch and hard to read. My daughter tried one of these while in the uk and had to have one. Hopefully it lasts as they are spendy. Best price here on amazon.
these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine
Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
Can't fault ghd's
My favorite straightener ever so happy I bought it little expensive but does my hair in half the timemy old one did. And my old one was also an expensive one but another brand.
repeat purchase. First one died after 5 years. Hopefully this will last that long.
I like soo much I needed a product like this. Really it is the best in the market. The price was the best too

Most straighteners will have either ceramic or tourmaline plates, although a few use titanium. Ceramic is the best choice for delicate, fine or color-treated hair because it heats evenly and a bit more slowly than tourmaline or titanium with no hot spots. Tourmaline and titanium, by contrast, heat up extremely quickly and can easily damage thin or sensitive hair before you’re even aware that it’s happened. For thick hair, though, tourmaline or titanium are the way to go; tourmaline has the added benefit of producing 20x more negative ions, making hair moist and silky and reducing frizz.


very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out
I purchased this item almost a year ago and it's still working as well as when I first bought it. Strongly recommend to someone who wants their hair to look great and wants it to last longer than the typical hair straightener.
We love the fact that the ceramic heater ensures the iron heats up super fast. Even better, you can be sure that you’ve got all that unruly hair under control in 10 minutes or less (expertise required, of course). While there’s a lot to love about the BabylissPRO, it doesn’t have an automatic shut off feature. It also is a bit heavy and bulky. And the price isn’t anything to sniff at either.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
I'm so glad I finally bit the bullet and purchased the ghd straightener I had been eying it for years on sephora but could never shell out that much money. Needless to say I was really excited to find it for a discounted price on amazon. I was really skeptical after reading mixed reviews and warnings about receiving fakes. The straightener I got is completely legit and I was able to register it on the ghd website with no problems.i have very thick wavy medium length hair. With my old straightener a remington wet 2 straight I'd have to put it on the highest setting to get any results. In turn I got tons of split ends and my hair looked dry frizzy and damaged. The second I walked out the door my hair would immediately begin to poof up again I live in the south hello humidity . With the ghd straightener there are no heat settings. It heats up in seconds and automatically adjusts to the meet the needs of your hair. I was amazed at how it glided so easily throughout my hair and left my thick wavy hair pin straight after 1 pass instead of 3 or 4 or 5 like my old straightener. My hair doesn't get snagged anymore instead I'm left with shiny silky and healthy straight hair. Even my boyfriend noticed the difference the first time I used it I was also impressed that it stayed completely straight after spending time outside in 90 humidity.i am extremely pleased with this and it completely exceeds my expectations. I hope this lasts a long time
I have always used ghd and would never dream of buying any other brand. Last set died of exhaustion after 5 years. These ones are perfect and I get desired style waves curls straight crimped... Whatever I want every single time. Never let me down and they get nice and hot. Total breeze through my long thick hair.
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Stylists often wash a subject's hair first, so that the hair is cut while still slightly damp. Compared to dry hair, wet hair can be easier to manage in a cut/style situation because the added weight and surface tension of the water cause the strands to stretch downward and cling together along the hair's length, holding a line and making it easier for the stylist to create a form. It is important to note that this method of cutting hair while wet, may be most suitable (or common) for straight hair types. Curly, kinky and other types of hair textures with considerable volume may benefit from cutting while dry, as the hair is in a more natural state and the hair can be cut evenly.
I purchased these ghd straightners a few days ago and have been overly impressed with them. They are so far deinately the best pair of straightners I have ever purchased. My main concern was that they wouldnt be genuine but the ghd website said amazon was an approved seller and since haveing the straightners I have been able to register them so they must be genuine. I would definately recommend the straightners
Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
The amazing number one selling hot air styler the Babyliss 2777U Big Hair Rotating Styler does everything for you except wash your hair!  The rotating mechanism changes direction from clockwise to anti-clockwise meaning your hair is soon a mass of beautiful tumbling curls bringing salon style results to your home.Developed with ionic technology, it has the ability to produce great shine and lustre to even the dullest of hair and it has 2 speed settings plus a cool shot as well as 2 heat settings.  I believe this to be an all over winner (I have one) but it is not suitable for shorter hair styles.  It sells at a discount on Amazon.co.uk and is well worth the investment.  Out of 782 reviews, 544 users gave it 5 stars and 117 users 4 stars.  It’s a winner!
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!

I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.

I have used this styler before and absolutely love it I have wavy frizzy hair and it helps tremendously with the friz and it straightens so effortlessly. I had ordered this and they sent me one within 2 days I went to register it online and the code did not work even after mutiple times so I left the seller a feedback message that was not too nice which I do apologize for but they were absolutely fantastic. They sent me a new one in which the code did work so these are genuine ghd stylers. Amazing product and it makes it even more amazing with great customer service. I highly recommend this product and this seller. Thank you
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
wife luvs em ghds are the best in her opinion.
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