During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
love it heats up quick and does a great job.
hello everyone I'm from spain and this product is so much more expensive here than in the usa so I was afraid of the fake items sold throught the internet. Even so I decided to buy this one and a remington curl wand throught amazon.com too and I have to say that I'm really happy with it because this brand is amazing. You get perfect hairstyles with very proffessional finishing touchs. I recommend this item to everybody who has a very messy and untameable hair like me

Just like the other reviewer I am not surprised to see a bad review about ghd. A lot of the ghd irons sold on this website and others are fake reproductions sold as the real thing and even if they were real such as the ones sold on ... The warrantee is not valid because they are not authorized distributors. Luckily for us we can now purchase the ghd styler directly from its official website I guess they finally realized there are too many fake ghd out in the market so stop wasting your money on these fake ghd imitations and get the real deal. Ghd is the best flat iron out there. It is used by the 'real' professionals everywhere in the world not these fake a corner store salons. Even when I traveled to europe most high end salons I visited used ghd. Plus ghd has dual voltage in other words you can take it around the world no problema. By the way if your hair is breaking perhaps you should reconsider how often you flat iron your hair and the types of products that you use. I personally only flat iron it once maybe twice a week 1st upon washing my hair and later on in the week as a touch up .these tools are not meant for everyday use just like with anything else in life too much of a good thing can turn out not to be so good in the end...or something like that... The point is you need to take better care of your hair. I personally like to use the biolage brand. You can also get a good deep conditioner such as baba de caracol or alter ego garlic dominican italian deep conditioners respectively and a good blowdryer such as turbo. I also like chi but they break within 6 12 months so don't waste your money there. To style your hair use chi infusion or moroccan oil 9it's a dry oil not actually oily and there you have it instead of styling your hair everyday wrap it at night and it will be as good as new the next day. Now go to ... To get the real deal. Do not settle for anything less... Ghd is the realest well you get the point

Perfect for all hair types—including curls, fine, thick, long, short, extensons, wigs, or weaves—Tangle Teezer's Compact Styler helps reduce hair loss and cuticle damage. Offering pain-free detangling for wet and dry hair, you can use this in the shower to brush through conditioning treatments. The patented teeth formation bends and flexes through the hair, while the convenient clip-on/off cover protects teeth when in your luggage, gym bag, or handbag. Plus, the ergonomically designed shape fits snugly in your palm for creative styling and easy handling.
Best iron ever.. Works wonders in just a few strokes and few minutes.
great price on this straightener. I was able to register this on ghd site online with no problem. Heats up lightning fast.
These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
love love love I owned a sedu for several years but when the cord shorted out I thought I would replace with another sedu. The reviews noted the same problem I had so I decided to go with another brand. I did a lot of research and read a ton of consumer reviews. I finally settled on this ghd flat iron. The price was great great reviews and as someone who is known to leave my flat iron on all day I loved the automatic shut off function very pleased with this it heats up within 10 seconds and straightens beautifully I got several compliments on how straight and shiny my hair was after using it great product very pleased
my old ghds where nine years old and finally died lol I got these ones and was very happy quick delivery as well very light weight compared to my old ones but I checked the authenticity of them on ghds website and they are they real mccoy lol
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Airstyling is a great way of adding natural volume, body and shine to your hair. Our auto rotating airstyler can be rotated in both directions, making it easy to handle and to use to create a variety of styles. It also comes with a 50mm thermobrush – the ultimate accessory for adding body and movement – and should be used on nearly dry hair for salon blow dry results.
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
my girlfriend has wanted some of these for ages so I got her some for christmas. Guys...if you need to buy one present for your lady then get these I couldn't have chosen better she wanted me to give this rating 5.5 stars

The new 'dark' ghds are fabulous I love them. I have frizzy hair before using them but they leave my hair silky smooth perfectly straight I recommend them to everyone these are the best hair straighteners ever they're much better than chi. They get super hot are the best hair irons I have ever used. They last me about 1 2 years if I use them 3 4 times a week. My hair is just below shoulder length I can have straight sleek hair in about 15 20 mins.


Lovely item the usual excellent quality from ghd
Best straightner I've ever used. Heats up quick. Perfect for straightning curls or beach waves. Very impressed.
I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.

as expected


arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks


Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]

I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.

Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
replacement for my girlfriend's straighteners her old model broke due to her accidentally dropping them down the stairs.previously straighteners were the best she has ever used guess what they were yup ghd iv stylershe won't use any others. Can't really comment anything else as I don't have enough hair to use them myself but she won't use any others
I absolutely love this my friend had one and I wanted one so bad so I could use it to curl my long a hair without using a straight iron and a curling iron.. This is simple to use and best purchase investment ever lol
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
all the family love ghd straighteners and we would not buy any other straighteners because of the fantastic quality and longevity of these items.

The ghd dry and style gift set arrives in a lovely presentation box. I gave this set to my wife a present and she was highly impressed in receiving this quality brand gift set. The packaging oozes with quality and presentation style and suggests a item of high value and is bound to impress. My noted that the hair dryer was exceptionally good and based in comparison to other brands makes and styles she thought this was the best in value for money. The hair dryer is a item that my wife uses every day and important to her. She loves this the hairdryer in its handling and ability to blow dry hair as she would wish.the ghd styler is something that we have used on previous occasions when going out and wanted to look good and a bit special. There is a knack to style and but is quickly mastered with practice.given to the right person this is a gift set that is bound to please the quality of the items are very good and worth the outlay for the asking price.
the shipping is stupid. It took forever but my ghd is great and just as described. Registration was easy.
after a lot of advice from friends I decided to buy a ghd style as opposed to other cheaper brands it was definitely the right decision it heats up super fast and works really well. The amazon price is fantastic and I successfully registered it on the ghd website so it must be the real thing not a fake . The only thing is you might want to buy a separate heatproof bag for this as it didn't come with one and ensure you aren't buying it from a third party but from amazon directly.
I love this product it arrived quickly and was exactly what I was looking for at a cheaper price
best styling product I have ever purchased.
love the new silicone cover fir the hot iron. Makes it easy to use in the gym pre work and shove straight in bag without worry.new curved barrel makes for easy curls. Best irons i’ve tried.
For those of you who want long, smooth hair, then have a look through our collection of hair straighteners to find the right kit for you. While straighteners of old used to give you straight hair that was dry and brittle, new straighteners feature temperature controls, heat sensors and other technology to keep your hair healthy and happy during and after the heating process.
These are the second pair of ghd iv stylers I have bought. Had first pair for many years and really pleased with them. Tried other makes but nothing beats ghds.
absolutely love it the right size and high quality item. 100 Recommended it works perfect on my hair.

thank you
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
...it works as promised my wife said she leaves the iron unplugged most of the time. It cools down and shuts down by itself.the item I got is original with circuit breaker on the plug.watch out for the fake ones. Fake ones usually just come with regular ac plug. Make sure to look for the safety circuit breaker plug.
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
I bought this almost two years ago and still works well on my hair. Since I use it everyday it will probably have to be replaced soon. I will buy the same one again

I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.


A fabulous duo of top notch ghd products. Firstly the styler it's easy to use as it automatically heats to a predetermined non adjustable 185 c optimal for styling without damaging hair. Should one need a higher temperature then this is not for you. It's supplied with a chunky 20 cm square heat mat to protect surfaces and it auto powers off after 30 minutes if not in use. Given its speedy heat up rate I reckon this could be reduced to 10 minutes in use great results are possible with very little practise.and the hairdryer very nicely balanced with good access to the controls without stopping. The lower switch is the 3 position fan speed off medium high but it doesn't sit quite right ... To get to the highest speed one has to push the end of the switch down into the handle its as though the switch has not been installed level vertical but it's not a huge problem the 3 position heat switch is much better. The cold shot button requires a fair bit of effort to hold in with 1 finger for anything more than a few seconds.both have very good quality cable that are properly flexible unlike some 2.7 m styler 3.0 m on the dryer. With regard to cables the manufacturer's make it clear that the cables should not be wound around the device but folded as they were as they came out of the box ... That's ok in theory but using the twist ties is not practicable so it would have been useful to include some cheap and easy method of coiling the cable especially for travelall said and done superb kit with a niggle about a switch and cable storage
There are many options to embellish and arrange the hair. Hairpins, clasps, barrettes, headbands, ribbons, rubber bands, scrunchies, and combs can be used to achieve a variety of styles. There are also many decorative ornaments that, while they may have clasps to affix them to the hair, are used solely for appearance and do not aid in keeping the hair in place. In India for example, the Gajra (flower garland) is common there are heaps on hairstyles.
I would recommend this product to any lady that regularly straightens her hair. Product gets hot quick and turns off after about 30 minutes of no use. Simply the best straightener I've ever had.
I have thick hair and these are wonderful. They heat up within 15 seconds and give amazing results. Chord is flexible and lengthy in case of any socket problems.
Couldn't survive without my ghds recommended to all who want straight hair
this is the second ghd I've bought off amazon in the last 6 months 1 for my sister and 1 for me I truely love them... You can't beat a ghd good hair day ... I was in both cases afraid of it being a fake as some reviews stated. Both times I took the advice to go to 'buying options' and to ensure you are getting it direct from amazon... They registered fine.i recommend this product 100 you will never go back to any other brand they are so fine I love the ghd's and they are not wrong I always have good hair day's ......weather permitting... I live in australia and the only thing other expence was an adapter which was fine ... I love ghd
love it heats up quick and does a great job.
You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether.
I was scared to buy this iron because of the other reviews. But I did and when I got it it was authentic I registered it on the ghd website with no problem
I am a loyal ghd purchaser but unfortunately my last set died after approximately five years daily use these are a perfect replacement. I have shoulder length hair and these are a great size for both curling and straightening.i also bought them when they were on offer so saved 10 and with prime delivery I didn't have to survive without my essential ghds.
I haven't tried to register this product but it works perfectly. It gets super hot really fast and straightens my crazy curly har. I love this iron.
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
I have not used this item nor will I given my hair is only about an inch long however I am sure my wife will use it after she gets it as a christmas present.i only wanted to post this review to say I had a concern that the product might be a knockoff even though it was coming straight from amazon but I registered it with ghd and it is a legit product. I will update the review later when she uses it. Hope this helps other buyers
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!
Best flat iron ever.....gets very hot
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.[3][4][5][6][7]
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