The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.
I initially thought this was a copy but it seems to be 100 original. Strangely it does not come with the box or the dvd but otherwise matches the descriptions from others. A quick run through you tube and you can see all of the different styling options easily enough anyway. Have had this for quite a few months now and it still works good as new.
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.