Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Perukes or periwigs for men were introduced into the English-speaking world with other French styles when Charles II was restored to the throne in 1660, following a lengthy exile in France. These wigs were shoulder-length or longer, imitating the long hair that had become fashionable among men since the 1620s. Their use soon became popular in the English court. The London diarist Samuel Pepys recorded the day in 1665 that a barber had shaved his head and that he tried on his new periwig for the first time, but in a year of plague he was uneasy about wearing it:
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
When using a brush straightener, you should keep several things in mind. First, always apply some kind of a thermal protectant. Comb your locks properly. Second, be aware of the hot bristles – you don’t want them to touch your scalp. Third, don’t hold a brush straightener as a regular brush however tempting and easy this seems. You should hold it kind of upside down so that bristles won’t touch your skin. To straighten a strand in one pass, hold the brush tight to the surface of the hair. More detailed guide on how to use a hair straightening brush you can find in this article.
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
This is a great hair straightener. It lets you straighten your hair straighten but curl flip the ends or even curl your hair. I definitely recommend getting a heat pouch so you can put it away in for example a suitcase right after using it but this is an excellent product. I've had it for a while now and friends have had theirs for longer so it lasts too.works in different countries with other voltage e.g. I took it to australia and the beep to let you know that it's hot is awesome.
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I had an older set of ghd's which lasted nearly 10 years. So I replaced them with these. Delivery was quick and the product is great. They heat up really quickly and the design is easier to hold when curling my hair.

my second purchase of ghd straighteners with the previous ones lasting 5 years with no loss of performance during this time. I use them daily. Hopefully these will last as long. Purchased from amazon as they offer such good customer service as well as a good price. There are a lot of fake ghds out there on other websites who are selling them at cheaper prices.

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