As far as we’re concerned, this is the best hair straightener we’ve tried. Not only does it heat up in record time (only 30 seconds until it hits 365°F), it’s also been lauded for its frizz fighting capabilities—as mentioned above, a must down South. What’s more, it lasts. One editor’s trusty Classic Styler is still going strong after 4 years of almost daily use.  
The ghd Gold Professional Styler is a levelled-up version of the existing ghd V Gold Styler, which is being phased out and replaced with the new model. Designed to deliver professional results at an affordable price point, this stunning styler has been proven to deliver amazing results. Think sleeker, smoother hair that appears optimally healthy and downright gorgeous.
Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
"About to re-purchase!My GHD has lasted going on 9 years (literally through THICK & THIN).* Nice firm/gliding grip/No tug/pull of the hair. Opens and closes gracefully (doesn't sound like it needs WD40 LOL. EASILLY CLEANS. NO Lines are left on the hair strand , easy for clients to use with confidance as well. Doesn't project a burning steam with product close to scalp. Bevels well. Works great as a waver..... this is a Universal Flat Iron for all ethnicities!"

BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
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