Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.

love ghd this is a replacement to my first I got 9 years ago. It's used almost daily. It never has dried out or broken any hair. I tried another brand as I didn't want to spend so much but had to return it fried my hair and purchase this on.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]

I read several reviews before I ordered and I almost didn't order at all. The price was so good I was really doubtful it would be a true ghd. But it was coming directly from amazon not just fulfilled or a third party so I thought just give it a shot mentally prepared it might be fake. I got it yesterday registered it with ghd with no problems. Used it this morning and it works fabulously. If you order from amazon llc you will not be disappointed but be careful of “fulfilled” or “third party”. Hope this review helps someone questioning the authenticity as I was.


ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
The ultimate clay products at Hanz de Fuko are Quicksand and Claymation (over 3 million sold!). Quicksand is both a styling clay and dry shampoo with high hold and a dry matte finish. For the ambitious learners, Quicksand contains diatomaceous earth, a sedimentary rock that’s highly absorbent and helps plump strands. Claymation on the other hand, is a styling “clay-wax” hybrid with super high hold and a matte finish. We added a touch of Quicksand to this formula for an added boost of holding power and flexible hold.
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]

I don't know why I waited so long to invest in this product. I held off because of the price but now that I own it it is worth every penny I have fine hair that is very curly wavy. This styler makes my hair straight smooth sleek and shinny and it lasts until the next shampoo. It heats up super quick and is very east to use. I have read other reviews about whether it is an original product because of where it was made. My styler says made in china . Some reviewers claim is not an authentic styler if it's not made in korea . My styler had the correct id label on it and I was able to register it on the ghd website. For now I highly recommend this product. As long as it continues to work for at least a year or more I will be very happy with my purchase.
I ordered these straighteners as I'd had a pair before that lasted me 7 years it takes only 10 minutes to straighten my long hair and I would highly recommend these to anyone. These straighteners were also fantastic value for ghds which are usually over 100. They were extremely well packaged and arrived in perfect condition I am over the moon
my styler seems to be legitimate and has the shiny sticker and seems to be correct in all other ways. It does indeed work so that really is all that matters. I was given this free for an honest review. I have to say overall I like this styler. It is the perfect size for my hair as it is short and medium in thickness. The styler it self is a little heavy to hold up for long periods so just be warned about that and it rolls on my counter top. It heats up quick and works great though and I love that I can curl or straighten and it has an auto shut off in case I forget to turn it off that is the best feature to any styler in my opinion so I do not burn my house down . Also this one in particular looks very nice not that it matters for functionality but it is a pretty iron. I was able to straighten my hair in far less time than my previous straightener and it seems also I am not using nearly as much heat. So I love this styler and my only complaint is that it is a bit clunky to hold.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:

The manufacturer backs up all of this with a 4-year warranty. And the price ain’t to shabby either! So, any problems? Well, some owners have reported that the reservoir leaks whenever you push the vapor button. The good news is that some have noted no difference between using the vapor technology and not using it. The result is still the same – beautifully sleek and shiny hair. Also, due to the reservoir, it is quite bulky and a bit heavy.


best flat iron ever. I had my previous one for 11 years.
The best flat iron there is.. Doesn't damage your hair as much because you only need to pass it once or twice through your hair... I bought this years ago and still works..
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
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I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.
The ghd classic 1 inch styler is the bomb it heats up in seconds after being turned on feels balanced and streamlined in my hand has a swivel cord that never gets tangled and safety guards at the tip to prevent accidental burns. I can now style my long hair in half the time it formerly took.
Muy buena plancha cumpli todas sus expectativas y da muy buen servicio
“Amazing! I have used a high-end salon-quality CHI flat iron for years, thinking it top of the line. I tried Conair Infiniti with rather low expectations but needed a backup at a reasonable price. Boy, am I glad I got off my high horse and took the plunge! This is the best flat iron I’ve ever owned. I have dry hair, and this leaves it looking shiny, soft, smooth, and moisturized. My CHI still straightens wonderfully, but my hair still looked a bit straw-like (even while using flat iron protectant every time). I am totally sold and thrilled with my Infiniti, and the price is AMAZING for something that FAR outperforms its salon-priced counterparts. It’s well-made, sturdy, pretty to look at, heats up quickly with functional, easy-to-read controls, and has a comfortable weight and handling. I love mine and no longer even bother with the CHI anymore. My hair is soft, shiny, healthier and SO much less ‘fried’ than before, even with daily use.”
“This flat iron is amazing! It is so small, it almost looks like a flat iron for a doll. Don’t let the size fool you. I have medium-thick, naturally curly hair, and this iron had no problem getting all of my hair straight. If you are used to a flat iron, you should have no problem using this. This is the best flat iron for traveling, the gym, or stashing in your desk at work. I would highly recommend this flat iron.”
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
Good product supplied with wrong power lead doesn't suit australian power socket it even has instructions that it's not to be sold anywhere other than north america. I had to buy a adapter to use this product
I confess I am a ghd devotee having bought my first straighteners in 2006. Theyve come a l ong way since this beautiful set of professional irons and a really good hairdryer will make a fantastic gift for anyone who does their hair.packaged in a solid dull gold box which oozes quality and has a really posh air the matching items look so stylish and dont disappont in use. Teh styler has a new hinge shape and different tips this makes for smooth use and less catching in the hair. I was impressed that heat up time is a few seconds and the auto cutoff works too. A far cry from the old days of waiting ages for heat up and then panicking on the train to work thinking I'd left them on the hairdryer really is another level though. It's balanced beautifully and feels light but firm in the hand. It manages to dry my hair without frizzing it all over the place and quickly too. Using these tools makes hair styling actually a pleasure and I love the smooth straight results however much people tell me straight hair is on the way out.
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
With naturally curly read frizzy hair this miracle device is now my daily companion. Easy to use once you practice and only 15 minutes for really long hair.buy it you will love it ... And then start receiving amazing compliments about your gorgeous straight hair
I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year
Last one lasted 10 years hope this one does so also. Great wife loves it.

excellent price for ghd's. Works really well on my hair leaving it soft and gorgeous. My last pair lasted 7yrs hopefully these will last me a similar amount of time.
all the family love ghd straighteners and we would not buy any other straighteners because of the fantastic quality and longevity of these items.
it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.
As expected ghd are the best

I purchased this for my daughter. She loves it her hair looks great. She really loves the auto off function. Amazon was great and had the product to me on time.


Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!


After living in australia and going to a salon there that used a ghd flat iron on my hair I've always wanted one. But because of the price I often settled for the less expensive brands. I had a sedu but it recently died and I found that the ghd sold on amazon had such a great price I just had to get it. It was definitely worth it I love how I only need to flat iron a section once and it's perfect. Because I have curly hair it usually takes me 40 mins to flat iron my hair but now with the ghd styler it only takes about 25 mins. From now on I'm only using ghd stylers.

This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
Really good
I had this hair styler when it was first released and when mine finally died I was distraught as I could not find it, or anything like it, locally. When I finally found it on Amazon, I was so relieved! I am so happy to have this as it works great for me. My hair is short but I think your hair length is irrelevant. My hair is not curly but it has body and is a little coarse. When it rains or I am in a humid environment, it will frizz a bit. This hot air styler--which does away with the need for a separate brush--works perfectly to smooth out my hair and at the same time add volume and direction to my hair. A friend saw me using it at the beach recently and wanted to get one too. It ... full review
I love these straightners. Despite this model not being the latest or top of the range I am extremely impressed. They heat up very quickly come beautifully packaged and do exactly what it says on the box. There is no false advertising you get quality with this product and when my pair eventually wear out I will be buying another pair of ghds.
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