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“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
I was a little apprehensive about purchasing these only because previous reviews had said that their ghds appeared to have already been used on arrival. This was not the case at all when mine arrived. They came sealed in their original box plastic on the plug wire around the cable etc. They're perfect brand new fully working and the delivery was ridiculously quick too I would 100 recommend. Very happy with both the product and the service that I received.

Heats up in seconds awesome flat iron better than the chi and has lasted for several years now. You will not be disappointed


with all the reviews I was concerned about getting a fake. I just received my flat iron and went to the ghd site. I registered the flat iron with no problem and I also verified the link of this seller with the ghd url validator ... . It came back as this is a valid site. Approved united kingdom seller. Be aware that an adaptor may be required for use outside of united kingdom. The one I got does not need an adapter for the us. Hope this helps
Amazing I love ghd what is there to say if u have really fizzy hair like mine this is the product for you
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
I was very hesitant to buy this product because of some of the reviews where people received a fake ghd but when I got mine it not only looked identical to the flat iron on the official ghd site I was able to successfully register my ghd iron to guarantee the 2 year warranty and such .i am really happy with my product so far and happy that I could buy it at such a discounted price
Can't fault ghd's
Great styler. It doesn't really live up to the hype but the hype was overinflated so let's not blame the product. I was able to register mine with no problems. Other people have covered what the ghd styler can do so I won't go into it. If you're pretty satisfied with your existing hair tools this won't change your life but it's a solid tool and works well.

although they are selling a red version on their own website today for slightly less. So if you thought this was too cheap to be an authentic product don't worry. It isn't.
This straightener is amazing. Although it only has one heat setting it heats up immediately and gets the job done. It doesn't feel like it's frying my hair. I love it.
When using a brush straightener, you should keep several things in mind. First, always apply some kind of a thermal protectant. Comb your locks properly. Second, be aware of the hot bristles – you don’t want them to touch your scalp. Third, don’t hold a brush straightener as a regular brush however tempting and easy this seems. You should hold it kind of upside down so that bristles won’t touch your skin. To straighten a strand in one pass, hold the brush tight to the surface of the hair. More detailed guide on how to use a hair straightening brush you can find in this article.

I have gone through so many hair straighteners that only last a few months I have owned this brand for almost three years. The only reason I had to replace it was because my puppy chewed through the cord. This straighter will last forever and works so great to either straighten or curl your hair. Has an automatic shut off so you can't leave it on and heats up in about 30 seconds. I will never buy another brand
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
very good hair straightener.
amazing best hair straighteners I have ever used by far would definitely recommend to a friend
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.

The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.

While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:


I read a lot about fake stylers but I have no complaints at all. It arrived on time and with the series number that I was able to register at ghd.com. Works perfectly and stops heating if untouched for some time which helps if you accidentally forget to switch it off.
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