Loves how fast it heats up and great on long hair

7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.


The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]

I have been using this for over 2 years. Lightweight and very effective. The only con you cannot regulate temperature. And this was authentic checked on the ghd website.
We try our best with the links to redirect people to the best Amazon store based on their location. For the 2 link examples, you have provided the first one goes to Amazon Australian store and the second one goes to the U.S store. The best approach might be for you to go to the correct Amazon store first and do a search for the product. I do hear that Amazon Australia has just opened and that some of the prices are quite high…. I am not sure what is best for your location?

“This product really deserves its five-star review. Let be really clear here, I HAVE 4C HAIR … I spend so much time detangling my hair that it is ridiculous! I mean hours, and I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. [With this brush,] I was able to blow dry my hair on the cool setting in 20 minutes. I did use heat protectant along with a leave in in as well as some black castor oil heavily on the ends. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don’t have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. … I did notice that the high setting was really hot, I just used the cool setting and it worked wonders. The bristles are very malleable and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles.”
I was stung once buying some fake ghds online but these are the real deal. They are perfect. I ve been using them for years and my last pair gave up after five years of daily use.

Customers rave about it being great for fine hair, short hair and also very straight hair – it manages to generate good looking curls no matter what hair texture. However, it is not recommended for very long hair as the brush isn’t large enough to cope with a long, large amount.  Nevertheless, it’s a good all round styler that won’t break the bank  and features two attachments, 19mm and 23mm as well as a vent brush– an all-round superb budget styler.


Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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