Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
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Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
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The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled. 

Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
Sport a style that's salon-sleek with ghd hair straighteners. Wide-plated models give you a flawless finish and are designed to manage even thick or curly hair. Lightweight travel sizes can be slipped into your weekend bag to style hair while you're away – plus universal voltage emsures easy use anywhere in the world. Speedy heat up means there's no waiting around in the morning, and with automatic sleep mode you'll have no worries that you've left them switched on. We have a variety of colourful and metallic designs available, with heat sensors that ensure you'll have an even temperature from root to tip. Do cloud 9 straighteners turn themselves off?
This hair straightener from BaBylissPRO has a wide base of adoring fans who think it’s well worth the price tag for its ability to work through their thick locks. One says, “I have used the CHI brand over 10 years and loved it. Decided to buy a larger iron and went with this one based on the reviews. WOW, so, normally it takes me 20 minutes to straighten my hair with the CHI, not anymore, I only spent 5 minutes for my long thick hair, and no frizz and lasted for days with minor touch up.” Another reviewer with “unusually thick hair” said that it “ turned my straightening routine into less than ten minutes, when it used to take over a half hour.”

With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
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