Curling and straightening hair requires the stylist to use a curling rod or a flat iron to get a desired look. These irons use heat to manipulate the hair into a variety of waves, curls and reversing natural curls and temporarily straightening the hair. Straightening or even curling hair can damage it due to direct heat from the iron and applying chemicals afterwards to keep its shape. There are irons that have a function to straighten or curl hair even when its damp (from showering or wetting the hair), but this requires more heat than the average iron (temperatures can range from 300–450 degrees). Heat protection sprays and hair-repairing shampoos and conditioners can protect hair from damage caused by the direct heat from the irons.
The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.

My first pair of ghd hair straighteners lasted 10 years and were in regular use so I did not hesitate in ordering another pair. The ghd iv stylers are every bit as good and definitely value for money they 'beep' when switched on and 'beep' agian when the irons are ready for use. The cord is flexible so it doesn't twist or tangle and the plates cool down quickly so can be stored away in record time. Overall I am delighted with this product and would not hesitate to recommend ghd as the 'rolls royce' of stylers.


BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
so far so good. I like that it sings a little to let you know it’s on and then has auto shutoff
In summary, you will want to buy a hair brush straightener that has a lower temp range, from about 250-300° (any temps higher than that and you are likely to damage your hair – start at the lowest temp possible and work up if needed). You will also want to consider a ceramic model they will heat evenly and a bit more slowly and will not create hot spots which can damage fine hair.

I love it it works perfectly.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
so many people gave negative reviews for this product. However I bought directly from amazon ghdprofessional and I can register mine successfully. Also after comparing with my old genuine styler I know the new one is not fake. Don't be bothered about on earth how many holes on the cord because both of my stylers have 2 holes. So just go from amazon ghdprofessional directly and you can save a lot.
After the war, women started to wear their hair in softer, more natural styles. In the early 1950s women's hair was generally curled and worn in a variety of styles and lengths. In the later 1950s, high bouffant and beehive styles, sometimes nicknamed B-52s for their similarity to the bulbous noses of the B-52 Stratofortress bomber, became popular.[31] During this period many women washed and set their hair only once a week, and kept it in place by wearing curlers every night and reteasing and respraying it every morning.[32] In the 1960s, many women began to wear their hair in short modern cuts such as the pixie cut, while in the 1970s, hair tended to be longer and looser. In both the 1960s and 1970s many men and women wore their hair very long and straight.[2] Women straightened their hair through chemical straightening processes, by ironing their hair at home with a clothes iron, or by rolling it up with large empty cans while wet.[33] African-American men and women began wearing their hair naturally (unprocessed) in large Afros, sometimes ornamented with Afro picks made from wood or plastic.[14] By the end of the 1970s the Afro had fallen out of favour among African-Americans, and was being replaced by other natural hairstyles such as corn rows and dreadlocks.[34]
I have used this styler before and absolutely love it I have wavy frizzy hair and it helps tremendously with the friz and it straightens so effortlessly. I had ordered this and they sent me one within 2 days I went to register it online and the code did not work even after mutiple times so I left the seller a feedback message that was not too nice which I do apologize for but they were absolutely fantastic. They sent me a new one in which the code did work so these are genuine ghd stylers. Amazing product and it makes it even more amazing with great customer service. I highly recommend this product and this seller. Thank you
These are the second pair of ghd iv stylers I have bought. Had first pair for many years and really pleased with them. Tried other makes but nothing beats ghds.
Love this tool. Works great in every way.
my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
This set oozes quality. First of all it comes in a very classy custom box sealed with a removable band and housing the hairdryer and styler beautifully. The dryer and styler are the first thing you see when you open the black and gold magnetically clasped box and the protective mat instructions and styler cover are underneath the packaging. It all looks top quality and would be a brilliant gift idea.the dryer has a good weight and excellent build quality and isn’t that loud thankfully. Also the heat is only really felt as you draw the dryer nearer the hair so if you back it away it feels significantly cooler. It dries beautifully powerfully and directionally if you use the removable nozzle. There is the obligatory ring to hang it from and it doesn’t seem to get hot. My only slight criticism is the order of the control buttons. The heat settings are the top switch on the handle and the power is underneath which means having to manoeuvre it a bit to turn it off. Personally i’d have switched these around as I don’t often change the heat setting but I do turn it on and off a lot.the styler is the same excellent build quality as the dryer and comes with a neat cover to slip over the ends to keep them together when not in use. They are what you might expect from ghd a quality item that feels great to use and looks fabulous.if you want a quality dryer and styler set to give as a gift or you just really want to really spoil yourself with a bit of styling luxury this is the kit to buy. Love it

I love this machine and ordering from this company was easy it arrived promptly very happy camper


Very good styler and much cheaper than in the store.always difficult to find good quality not damaging styler with dual voltage.very pleased
For normal to medium thick hair, the ideal temperature is somewhere between 300 to 350 Fahrenheit. If the length is below the shoulder, experts recommend the heat setting 360 to 380 degrees Fahrenheit. If you can, choose a model that has a digital panel. This allows you to see exactly how much heat the hair straightener is pressing onto your hair at any given time.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

The DAFNI is the top-quality hair straightening brush that set social media on fire when videos featuring the tool started appearing a few years ago. You can only use it at 365° (when all four LEDs light up, you know it’s ready) so it doesn’t get hot enough to work effectively on extremely thick or knotty hair, and it may be a bit too hot for severely damaged or thin hair. But 365° is perfect for medium-to-thin hair, making the DAFNI easy and rewarding to use for most women.
These glacial blue stylers are gorgeous. Slimline but not compact they come in the standard heatproof carry wrap favoured by and included with all ghd products. These make an excellent gift. They come enclosed in a gorgeous sturdy high quality box. The stylers themselves heat up nice and quickly usable in no time at all. For cooling down this takes a while and I'd definitely recommend to use the mat provided for safety. Well manufactured and a quality product as expected from this brand.

My daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
Great price for ghd's
My last ghds lasted me 10 years. The hair straighteners are really good when working however the ones i’ve been sent are faulty you can hear the electricity within the straighteners crackleing sounds like a loose connection so i’m scared to use them. Would be excellent if this wasn’t the case.
Love it worth every dollar leaves hair smooth shines. Comes with registration for ghd for any warranty issues.
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This straightener is amazing. Although it only has one heat setting it heats up immediately and gets the job done. It doesn't feel like it's frying my hair. I love it.

Great straighteners. I only use ghds

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