this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating

Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
Great purchase

Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.


best flat iron I have ever owned and there have been a lot the ghd heats up within seconds and is ready for use.highly reccomend
I got tired of trying to do a professional blowout on myself using my hair dryer with a regular round bush. My hair always came out frizzy, burnt, and just dead. After searching for a hot air brush I came upon the John Frieda brand and was amazed by the reviews, so I decided to give it a try. When the product finally arrived I was so happy! I tried it right away. I recommend letting your hair air dry first and foremost. If you're like me and it takes your roots forever to dry then go ahead and use your regular hair dryer with the flat nozzle thingy to dry your scalp first and just let it air dry. I was extremely happy with how easy it is to use.

This straightener heats up cools down very rapidly. It's light and easy to use. Doesn't singe your hair. The delivery was very quick too. Highly recommend this ghd straightener.
worth every penny
my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
This straightener is amazing. Although it only has one heat setting it heats up immediately and gets the job done. It doesn't feel like it's frying my hair. I love it.
Dylan also loves this Karmin iron. "The plates are coated in tourmaline which helps for an easy glide," he says. Fighting frizz with infrared ions, Dylan suggests that it "makes this iron better for super coarse hair." Bonus points: it also has different voltage settings for international use. The jetsetter in you will be thankful as you globetrot glamorously.
I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.
my ghd iv styler are perfect for my hair. I was thrilled with how well they worked
Love love my ghd I ordered this to replace my last ghd that had lasted me 7 years I love the quality and way it styles my hair.

I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers

If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.

The great thing about beauty is that there is something for everyone. Even as the trend these days is skewing towards plenty of texture and heatless styling, the tried-and-true flatiron still has its place. I mean, with social media going crazy over the super-sleek look of glass hair, it's clear that straight hair ain't going anywhere. After all, some of us just want smooth strands from time to time — or, depending on who you are, most of the time. But pressing your hair between two scorching-hot plates can be a recipe for a dried, sizzled, frizzy disaster. Or at least it can be if you're using the wrong flatiron. On the flip side, using a good one can make all the world of difference. And that's where we come in. We've scoured the world of flatirons to bring you the best of the best, at a range of price points. So whether you've got the coins for an affordable Conair or can shell out the big bucks for a Harry Josh, these 20 straighteners will give you that just-back-from-the-salon look — minus the scorch.
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:

Start styling with Hanz de Fuko’s, Hybridized Wax, a water-based styler that makes it easy to work with, providing medium hold and satin shine. Work it through wet hair to lock in a clean, modern finish or use on dry hair for the perfect satin shine. Additionally, it works as a heat protectant just before blow drying or flat ironing. For the perfect balance of flexibility and firmness, use Hanz de Fuko’s, Sponge Wax for limitless styling creativity and long-lasting, pliable hold. Designed for the hassle-free man seeking effortless styling.
get used far too much she loves them.... Have had several other brands waste of time. Ghd's are in a different league expensive but recommended. Very good quality items so still good value
Read all the reviews before ordering. My daughter has long curly hair and of coarse wants straight hair so nowshe can have both with minimal fuss and without destroying her beautiful locks. Using it in australia so dual voltage was important.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
this is my second ghd my first lasted 10 years. Does not break hair. My hair is thick but fine and breaks easily. I have no problems with it. Hope this one lasts another 10 years
Literally the best flat iron I have used to date. The heat is always consistent no matter if my hair is wet or dry. I love how it heats up and beeps as soon as its ready in 30 seconds or so. I only have to spend one pass in each section.

I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.
Wax on, wax off; we bet that’s the most in-depth thinking you’ve given to wax. Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says; waxy. They will feel spongy and have a thicker grip when you work it between your hands and leaves hair with a natural matte finish that can have a bit of shine. If you’re into edgy hairstyles with exaggerated lines and textured, piecey strands, then wax is ideal. The light shine also makes it perfect for formal styles like pompadours.  

I got a real product works very fast do not damage hair and I just love it very good price
my sister in laws sister is a hair dresser. I asked her advise on a flat iron and she recommended ghd. She told me more or less what it would cost and that I could easily find it on amazon. When I looked for it sure enough I found it and at a much lower price than what she stated. I bought it and have been using it ever since.

True ghd product gets hot as soon as you turn it on. My fianc absolutely loves it. I will definitely continue to use amazon in the future.
I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.
Can't believe how quick it heats up plug it in and 10 seconds it is beeping. Works great on my hair and leaves a beautiful shine. I have purchased other flat irons for a lot more money and am really impressed with this one. I was nervous after reading some of the reviews that this maybe a fake. That wasn't the case. As soon as I received it I went on line and was able to register it with ghd with no problems. I would recommend this one.
heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.
I absolutely love this flat iron I have straight hair always have but this gives me no frizz flat hair. And when I want curls well there you go I have them I researched for a flat iron since I bought one like 5yrs ago and it did nothing for my hair and pulled it too. This one is 100 authentic and I registered it online with ghd also. I'm soo happy my husband got my this well worth the wait also this was bought through amazon if you'd like to know happy styling
the best straightener that i’ve ever used.
Absolutely love this styler. I have extremely thick hair and have so many issues with my previous chi pulling my hair out. The ghd does not pull at all. Not only does it heat up super quick but it gives me a perfect do in no time a must buy
To give yourself that big hair look, check out our other hair accessories and you’ll find plenty to help you get everything from subtle waves to tumbling ringlets and tight curls. Crimpers can give you a natural looking wave and variable temperature controls and ceramic plates make sure you don’t fry your locks. For more defined curls, you’ll want to grab a curling wand to add bounce and many new curlers come with keratin or Argan oil infused barrels that help to give your hair a glossy look.

Great. Genuine ghds.
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.

I bought this as a replacement for a 2008 ghd and whatever they have to change the models since I absolutely love it my hair comes out shiny and smooth and it takes me half the time to straighten my wavy hair as it did before. It heats up in 10 seconds.it also has not had any residue build up on it I've had it about 6 months whereas I used to have to clean my old straightener periodically.
Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.
I was worried that because ghd's are so powerful they would make my hair like straw but they have made my hair feel like I have been to the hairdresses everytime I straighten it I am very pleased with them as it has they are so quick and easy to use and heat up in no time. I would suggest them to anyone
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