I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.
When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
I was replacing this with my previous ghd which I got for full price and worked great for years.. Though I was a bit skeptical after reading the reviews but couldn't resist because of the price.. I checked the product the minute I got it and went online and found out I got the original..
These are the second pair of ghd iv stylers I have bought. Had first pair for many years and really pleased with them. Tried other makes but nothing beats ghds.

Ordered as replacement for older ghds which had developed an intermittent power problem due no doubt to winding cable around the tongs to keep them closed . Great value and work perfectly. Recommend alternative means of keeping jaws closed in future try the travel pouch
Love the styler.
Last one lasted 10 years hope this one does so also. Great wife loves it.
Sometimes, you may need a helping hand with matters such as elongating your curls, holding shape, or overall definition. With these products at the ready, these concerns are a thing of the past! Whether you need an all-day hold formula to keep that beautiful curl pattern in place, an anti-shrinkage gel to keep your curls long and springy, or a gel that is olive oil based to help you achieve your style while staying hydrated, we have you covered with these fan favorites. From frizz fighting to shape holding, we have it all in one place. It doesn’t matter if you prefer gel, heavy cream, or a lightweight spray, you are sure to find the right solution to meet your preferences and style goals in this collection. Not sure which one to try out? Read the helpful reviews from fellow users to get the inside scoop. Achieve your perfect look today! 
Tourmaline is an organic, prismatic crystal found in granitic rocks that is crushed into a fine powder and layered onto the surface of the plate. Tourmaline is great because heat is more consistent and evenly distributed through the plate. Also, it produces more negative ions than ceramic with less heat. This means that you not only get more control, but you also get better results and expose your hair to less damage. It’s the newest entry in the heat styling industry so hair straighteners with tourmaline tend to be pricier. Some hair straighteners like the HSI Professional Glider infuse both ceramic and tourmaline to boost the number of negative ions produced.

I absolutely love this flat iron I have straight hair always have but this gives me no frizz flat hair. And when I want curls well there you go I have them I researched for a flat iron since I bought one like 5yrs ago and it did nothing for my hair and pulled it too. This one is 100 authentic and I registered it online with ghd also. I'm soo happy my husband got my this well worth the wait also this was bought through amazon if you'd like to know happy styling

I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.

If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
great

Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
When it comes to straightening, the hair color doesn’t matter so much. Its thickness and health are way more important. If you have such a question, you may be one of the girls out there who have African American hair or Asian hair. Your hair is probably dense, thick, and hard to tame. For styling it, you need a flat iron that can maintain high temperatures. Other features depend on your hair length and health.
buy it you'll like it.
Bought these as a present for a friend to replace an old pair of ghd's she is extremely pleased with them they straighten her wavy hair easily and quickly...i'm thinking of purchasing a pair for when my ghd's finally give up on me.
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