Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
This is one of the best flattening irons you can buy it heats up very quickly. In fact I left it on too long as my own one takes forever to heat up and it shut itself off. So yes the automatic shut off works I actually love having the piece of mind knowing that it shuts off after 30 mins. Sometimes my 13 year old daughter will borrow my hair iron and I have to double check to make sure she didn't leave it on. Btw I have very thick coarse wavy hair and this flattening iron did a fantastic job my hair also felt very silky and not damaged. This is hands down the best flattening iron I have owned used.
This lesser-known brand made a great impression when it was available on Amazon (you can now buy it at TerresaBeauty.com), where the majority of reviewers gave it five stars. "It allows my hair to glide so smoothly through the plates, never snagging it," says one shopper. "I can straighten or curl with this straightener and it works great," says another.

I haven't tried to register this product but it works perfectly. It gets super hot really fast and straightens my crazy curly har. I love this iron.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]

These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.

Great product and fast shipping.
I had the hsi professional which I thought was pretty good but this ghd flat iron definitely beats it in all aspect which it better be since the price is 3x as much . First I like it that it beeps to let you know that it's ready to be used after plugged in. Second it's very light so for a person with thick hair like me usually takes forever to smooth out all my hair it's less tiring. Last but not least it straightens just in 1 2 strokes and it lasts it cuts down my hair prep time by half if not more. Save up a little longer and get this instead of hsi which is also less compact
I was a little weary about buying this because of all the bad reviews about it being counterfeit. I also know that a lot of people have posted about this already but I received my product and was able to register it on ghd website and that it is real.awesome deal highly recommended
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™.

I purchased this product after trying my friend's out. It was so much better than the cheap o conair I had been using that I immediately ordered one for myself.the product came in the beautiful ghd box that is in the picture. The box does say it was manufactured in p.r.c. But I was able to register my straightener on the ghd website using the codes on the straightener's hologram and label. Excited that I got a great straightener for a great price.
A replacement as loved the first ghd straightener I bought.
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