Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine

Does GHD have a lifetime warranty?


Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here. 

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

What are the best straighteners for thick hair?


Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.

The dual-zone technology is another feature incorporated in ghd flat irons. In particular, the flat irons integrate heat sensors on each plate. These sensors control the styling temperature from the root to the tip. In turn, you do not have to deal with hot or cold zones. As a result, you can expect the straighteners to adapt to different types of hair and adjust the heat depending on the hair type to help you achieve desirable results.

But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.


This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.
GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What is the best hair dryer to buy?


Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass.
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.
Whether you have curly hair or extremely thick hair, are looking for a mini flat iron or a hair-straightening brush, there are almost too many factors to consider on your quest for the best hair straightener possible. In addition to hair-texture concerns, you have the financial element: Will a more affordable tool from reliable brands like Remington and Conair get the job done, or do you need to splurge on a high- to mid-tier option from well-known luxury brands like GHD, Chi, Babyliss, and Paul Mitchell? If you’re worried about cutting down the primp time in your morning routine, you may want to look at flat irons with larger plate widths and fast heat-up capabilities. Titanium flat irons tend to heat up quicker than those with ceramic plates, but the strength and speed you get with titanium may mean sacrificing the more limited heat damage to your hair done by ceramic devices. If the thought of clamping any hot flat iron, ceramic or not, down on your colored, brittle, or otherwise damaged hair makes you cringe, maybe you should look into a steam straightener or a ceramic flat iron with a wide range of adjustable heat settings to use in tandem with your favorite heat-protecting products.
Aside from the relationship between the company and its customers, the firm's key strength is that GHD's products offer what beauty fans need at affordable prices. For example, GHD straighteners have incorporated technology which allows them to minimise scorching while ensuring enough heat to properly straighten the curliest hair. In the past, design changes to elements of its straighteners have provided greater flexibility for users, while safety features have made accessories have reduced the risk of burns or electrical faults.

The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.
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When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

How do you curl hair with a straightener?


The ghd Gold® styler is a step-up from the Classic Original, quality wise. Rather than relying on one heat sensor per plate, the Gold Styler has two, which makes sure it distributes the heat evenly across the hair. This helps make the straightening process quicker and easier. The Gold Styler also heats up in 25 seconds (as opposed to the Classic’s 30). The ghd Gold® Styler retails for between $190 and $210.
GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled. 

Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
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Let me start by saying I have curly, damaged hair that is extremely dry so when I’m going to use heat on it, I have to make sure it is something that will not further damage my hair as much as drugstore brands would. This one is innovative in the sense that it uses technology to help seal cuticles and heat the hair from the inside out. It works to protect your hair while helping reduce frizz. It’s a great product. It also has no heat setting, as it automatically puts itself where it needs to be to perfect your hair. It also heats up in a matter of seconds. The ONLY negative is the structure of it makes it difficult to curl your hair with. Being that that isn’t a straightener’s purpose it’s amazing. However, being able to use a straightener to do both would be nice!

Which are the best GHD hair straighteners?


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

Why are my GHDs beeping constantly?


Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Adding to that, the Styler includes smooth shimmering, deep amber plates with a glossy finish. The plates glide through the hair with a lot of ease to guarantee snag-free styling and an ultimate professional finish. The ghd Gold Styler is a perfect choice to a travel-ready flat iron. The reason is its protective plate guard that ensures safe storage when traveling.
Consider this your rule of thumb, according to Dr. Nazarian: “Apply sunscreen 30 minutes before sun exposure, and reapply at least every two hours. Chemical sunscreens should be applied directly to clean skin, while physical blockers can be applied last in your skin-care regimen, but before makeup is applied. About two tablespoons of sunscreen are appropriate to cover your face and exposed areas of your body; within that amount, use a nickel-size dollop to cover your face.”
I got this in the festival colour and it looks so cool! My first impression was that it is very hot and there wasn’t any heat setting. Second day I tried it again and I was blown away. It heat up even before I finish sectioning my hair. One pass is all I need to style a section of it and I can get my hair done in less than 5 mins. Love it since and recommended my friends! #lifechanging
All of the experts we consulted unanimously agreed on one thing: that sunscreen is, hands down, the most crucial skin-care product. It’s “of utmost importance as part of your year-round regimen,” Dr. Charles points out. “Daily and consistent sunscreen use helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers.” To make it easy to remember, experts recommend using a daily moisturizer with a built-in broad spectrum SPF of at least 30. Can GHDs lose their heat?
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!

With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.

Since most of modern, either professional hair irons or those for personal use can get as hot as 460 degrees F, the buildup can really get “baked” into the plates or body of the hair iron. It can sometimes make the dial or buttons (whichever your hair straightener has) really difficult to operate because they get stuck due to all the dirt and residue.
My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!

How can I curl my hair naturally?


Creams you apply in the morning are equipped to protect your skin from the environmental aggressors you’ll face when you leave the house—many contain antioxidants to minimize pollution-based free radicals and sunscreen to shield you from ultraviolet radiation. They typically have a lightweight consistency. Night creams, on the other hand, focus on repairing any damage you might have picked up with ingredients like retinol to speed cellular turnover and counteract dark spots. These creams also replenish moisture levels, which naturally dip in the evening, with emollients that often create a rich, thick texture.

What hair dryers do professionals use?


With its larger-than-average ceramic plate width of 1.5 inches, the T3 SinglePass X 1.5” Ionic Flat Iron styles hair quickly and (as the name suggests) with fewer passes over the same pieces of hair, limiting the potential of leaving your hair damaged. The high-tech straightener heats up in just 30 seconds and was designed specifically for long, thick, or coarse hair that can be a bit stubborn with flat irons that don’t pack as much power. As one reviewer raves, “This literally is so different than other flat irons. You can flat iron your hair in minutes! I have long thick hair and I can finish my hair in 5 minutes!” If quick styling of hard-to-manage hair is your goal, this straightener could be your best bet.

But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.


You can get the ghd Classic Styler when looking for a perfect choice for use at home or during a trip. The reason is the universal voltage that makes it compatible with different power outlets. Also, the Styler is an excellent choice to one that is designed to help you save in the long-run. This is because of the automatic sleep mode that enables it to enter the sleep mode when no activity is detected.
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.

Is titanium or ceramic curling wand better?


This hair straightener from BaBylissPRO has a wide base of adoring fans who think it’s well worth the price tag for its ability to work through their thick locks. One says, “I have used the CHI brand over 10 years and loved it. Decided to buy a larger iron and went with this one based on the reviews. WOW, so, normally it takes me 20 minutes to straighten my hair with the CHI, not anymore, I only spent 5 minutes for my long thick hair, and no frizz and lasted for days with minor touch up.” Another reviewer with “unusually thick hair” said that it “ turned my straightening routine into less than ten minutes, when it used to take over a half hour.”
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