The L’Oréal Professionnel Steampod is unique in that unlike traditional hair straighteners, it relies on steam technology to straighten hair; reducing frizz and smoothing down the fibres. This technology provides gentle heat action which helps to minimise damage to the hair. Proven to be faster than other straighteners and giving up to 50% smoother hair, the Steampod is perfect for enhancing your blow-dry and giving you salon-perfect results each and every time.
Reviewers with short hair love this mini straightener. “This flat iron is perfect for my pixie,” writes one, explaining, “I love how hot the iron gets and how skinny the actual plates are. I can even curl the really short hair around my ears and nape area. It was hard to find a flat iron with plates this size that wasn’t $150 or more, but this is it!” However, the miniature size is also appreciated by those with fine or thin hair. “I had no idea flat irons this narrow even existed. Total game changer,” says one commenter. “I have fine, thin hair, and a pixie cut. Even if I had longer hair again, I would only use this! Very well made, heats up quickly, and no snagging or pulling your hair out. You can get really close to your roots without burning yourself.”
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?

How hot are Cloud 9 straighteners?


Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
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