At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.

Which is the best hair straightening cream?


Finally, if you're dead set on achieving a completely straight look, squared off plates will be superior. But rounded plates and barrels tend to provide a little more flexibility about adding kinks and waves. By and large, GHD products strike a balance. They let you remove all curves if desired while leaving users with options about contouring. It's a major difference with standard brands, which often feature none-too-subtle square plates.
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For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are. 

Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?
Coming in at a close second, the CHI G2 Ceramic and Titanium Flat Iron is our second editor’s choice as the best hair straightener on the market today – featuring fool-proof and color-coded temperatures for easy straightening or who just wants to protect their luscious locks. We also love the digital display that is featured on the CHI G2 model along with its combination ceramic and titanium design for optimal shine!
The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling.
Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:

Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
Love my new GHD. The biggest difference between this and my last ghd is how it maintains heat. I have very long hair and my old model cooled down as it reached the mid lengths, slowing down the whole process! The platinum + stays consistently hot the entire time, so much faster. I feel that it actually makes my hair shinier. An expensive appliance but well worth the extra if you are straightening you hair every second day.
GHD Flight travel hair dryer – For a completely different take, check out this compact travel accessory. Designed to be stowed away safely in baggage and used anywhere in the world, the GHD Flight travel hair dryer comes with a clever folding handle to minimise its dimensions and is 50% lighter than a standard Air version. It's also around 30% less powerful, but that's excellent performance for a dryer of this size. Moreover, it's quite a bit cheaper than the Air, so it's also a good budget option for general purposes.
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