A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
I love GHD i purchased this styler in August and can't be happier, i have curly/thick/coarse hair and this styler works amazing, it makes my hair so straight and soft and look amazing, i use it maybe 1-3 times a week and once it's done i don't have to redo it like i have with other flat irons.. I have and will continue to purchase GHD flat irons and products.
My original GHD lasted me 8+ years with absolutely no issues. This GHD lasted me 2 years - out of no where the light started flashing, beeping and it turns itself off. Very very disappointed - these appliances should last so much longer given the price. They just aren't even close to the same quality as the originals. I am very unlikely to purchase another GHD.

Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.


If you intend to carry GHD hair straightener around town or on trips abroad, storing it in a protective bag is a good idea (you can pick them up for very little from the GHD store). If they are well maintained and stored properly, GHD products tend to last 8-10 years. And remember, the company offers a 2-year warranty, so take advantage of it if problems arise.
The last time I bought a GHD was in 2012 limited edition peacock straightener. I thought this time I would go for a top of the line model and got the platinum plus. It is not as nice to hold, feels flimsy and not as well made. Heats up quick but feels like it’s burning my hair more than my old model. It is also catching my hair in the little crevices and feels like it’s pulling even though I’m not holding it closed tightly. I’ve loved my GHD straighteners for so long but this model is a real let down.
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
A straightener this cute and compact couldn’t possibly work well, right? Wrong. The half-inch-wide plates make it super easy to straighten bumps near your roots, along with messed-up bangs that wider flat irons usually can’t touch without burning your forehead. It comes with a travel-pouch-slash-heat-pad, which is a nice bonus because at just six inches, this straightener is one you’ll want to throw in your purse or carry-on.
This flat iron has tourmaline infused ceramic plates and eight temperature sensors to evenly distribute the heat to your hair. The HSI Professional Glider also has floating plates to allow for more control. There are a wide variety of different heat settings for great control and to minimize potential damage. It also comes with a one year warranty. The HSI Professional Glider is also much more affordable than the ghd hair straightener.
I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change! 

What are the best curling tongs?


EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
Achieve beautiful bouncy curls with the ghd Curve Classic Curl Tong, a 26mm curl barrel which creates beautiful waves and curls on even short hair styles. With a protective cool tip to give you more control over your style, the Curl Tong contains breakthrough ultra-zone technology which guarantees the right curling temperature of 185°C is maintained throughout styling.
Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."

What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense.

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