Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling. 

What hair straighteners do professionals use?


I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while
I have been waiting a while to upgrade GHDs and a little nervous as mine were the much older but hotter model. I am pleased to say that although these are cooler, I wouldn’t have noticed and my hair definitely stays in place for longer after use. Also the newer model is easier to handle and my hair feels healthier after a few weeks of use. The safety feature (turns off after 30 mins of non-use) and ability to use worldwide is really useful.
For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
Most professional hair stylists recommend using additional styling products and protectants to limit the damage heat can do to hair, but there are also straightening tools that can be less abrasive on your locks than others. Agave Healing Oil’s Healing Vapor Iron harnesses agave extracts and moisture-infusing technology to nourish and strengthen your hair as you style it, promising to banish frizz and split ends in the process. While a vapor-infused pouch may seem like an unusual feature for a hair straightener, customers report softer, silkier hair after use with no incidental greasy residue from the agave vapor.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!
Steam straighteners, like the less common vapor flat irons, are typically considered better for your hair because they provide more moisture, making the straightening process less drying on your strands. While a steam straightener sounds super fancy, Conair makes a reasonably-priced Ionic Steam Flat Iron that heats in 30 seconds and boasts five temperature settings up to 455-degrees Fahrenheit. The steam straightener, with tourmaline-coated ceramic plates, also features three retractable combs, giving you options for the most effective length to detangle your particular hair.
Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.

Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!

Is curly hair more attractive than straight?


The narrow, vibrating plates on this Bio Ionic iron make it the perfect hair straightener for fine hair. Each plate is infused with water-emitting mineral rock to keep your hair hydrated despite the fact that you're heat styling it, and the rounded edges make it easier to straighten close to your roots without leaving crease marks. The tool promises a 10-minute styling time, meaning your morning routine will definitely be expedited with this flat iron in your beauty arsenal.
Reviewers pick this straightener when they want to be able to straighten damp, or even wet, hair, and according to nearly 1,500 five-star reviewers, it works. One impressed user describe this flat iron’s ability to steam wet hair into dry as “basically black magic.” Another says, “When they say you can dry wet/very damp hair with the flat iron instead of blow drying first, they mean it! I wrap my my hair in a towel for maybe 20 minutes, add leave-in conditioner (gotta take care of the permed and highlighted hair, you know) comb it, section it and start flat ironing. In 15 minutes I have completely dry and straight hair. And when it poured rain the next day, my hair did not frizz or get wavy, it stayed straight!” However, several reviewers warn that you should turn the steam vents away from your head during use: “You always have to hold it with the steam vents facing away from your head, otherwise the steam vents into your hair and could potentially burn you.”
In the world of dryers, it's a question of buying either the GHD Aura or the Dyson Supersonic. There's no question that Dyson's dryers are smarter. On-board CPUs receive information about temperature constantly, ensuring that hair damage isn't a factor. However, both GHD and Dyson are up to speed where it really counts: ensuring an even, rapid drying experience. Both use ionisation to dry hair quickly. The dryer from Dyson has a unique look that will seduce some people, but GHD's dryers are easier to customise via attachments. This contest will come down to personal taste.
Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!

Is curly hair more attractive than straight?


But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.
This is my 3rd GHD and is absolutely a super star of a hair straightener. My hair is thinner these days so it takes less than 10 mins to do the job. Good paddle size and easy to use. Heats up quickly. My daughter who has very thick, curly hair loves this straightener. Her hair looks healthier after using it. A bit more pricey but worth it. No issues at all with it.
ghd once again revolutionizes styling with  the world's first smart straightener that predicts your hair needs. ghd Platinum+ constantly adapts to ensure the optimum styling temperature at all times for ultimate results with 70% less breakage and 2x more color protection. Automatic sleep-mode will turn off your styler after 30 minutes of non-use, 9 feet swivel cord for convenient styling. Handle is 1 inch wide. Heat is non adjustable.
Achieve beautiful bouncy curls with the ghd Curve Classic Curl Tong, a 26mm curl barrel which creates beautiful waves and curls on even short hair styles. With a protective cool tip to give you more control over your style, the Curl Tong contains breakthrough ultra-zone technology which guarantees the right curling temperature of 185°C is maintained throughout styling.
I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while

Reviewers love this flatiron created by celebrity hairstylist Harry Josh for its overall ease. At 1.25 inches, the plates are slightly wider, making it faster to straighten your whole head. The plates are also curved with a nice grip, so you can pull hair through without it slipping or gripping too tightly to create a weird kink. The reviews online are all five stars, praising it was being “an absolute favorite” and “expensive but worth it.” This is just one of the very same tools used to create Gisele Bundchen’s signature beachy waves.
The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
Absolutely awful! My trusty old ghd straighteners have lasted me for 10 years and always leave my hair perfectly straight and glossy. I thought I'd treat myself to a new pair and thought these looked like a bargain. You get what you pay for! I've only used these once, as they left my hair still wavey and very frizzy. I've emailed ghd, as I'm convinced these are fake. Just awaiting a response. Very disapointed.
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you usually wind up using only one or two them because the rest don’t necessarily work for your eye color. In the name of streamlining your products and saving some of your hard-earned money along the way, we’ve rounded up the best eyeshadow palettes to enhance every eye color. Whether your peepers are blue, brown, green, hazel, or gray, there’s an eyeshadow set out there for your specific eye color. The following palettes are foolproof ways to have a whole lot of eye gazing coming your way. What is the best straightener?
The ghd is an undeniably high-quality hair straightener. For those who straighten their hair often, or have particularly curly or thick hair, it’s likely the ghd hair straightener will be an excellent product. It’s very easy, quick to use, and leaves hair exceptionally straight, sleek and shiny. The build-quality alongside the longer warranty means the ghd is worth its higher price point.

Is it bad to straighten your hair everyday?


BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.

Will GHD work in USA?


Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass.

BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
If you trust Amazon reviews more than any actual person in your life, you’ll want to snatch up this best-selling hair straightener, which has ceramic and tourmaline plates for the smoothest finish. More than 28,000 reviewers praise this flat iron for its heat range (140 to 450 degrees Fahrenheit), extra-long cord, and dual voltage for easy travel. The bonus glove, pouch, and argan hair oil treatment make the deal even harder to pass up.

Hi Annabelle! My GHD eclipse did the exact same thing, I kept it in a heat proof case, used it some times not even once a month. I had mine for just over three years. I was very annoyed, as they cost a lot of money. I was able to get in contact with GHD by calling them. I gave them a few details on the model and the best they could do was give me there new model for $150. Which I guess is better than nothing. Good luck!


Has anyone else noticed that items are significantly cheaper when you change your "shopping from" country to certain countries like Malta, Lithuania and Luxembourg that have the GBP option? (you can also do this in the app under "App Settings"). You can still ship to UK addresses for free when doing this and the "APPY4U" code still works. I don't know if there are any reasons not to do this if the "shopping from" country is in the EU. Has anyone else tried?
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