It is one of the best straighteners I've ever used. Its lightweight and takes literally 15 seconds to heat up. Works perfectly and would not trade it for any other straightener.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me

I had a solia flat iron that just died after about 8 years I looked to repurchase the same brand but it looks as though it no longer gets good reviews. Ugh... So after a few days of reading reviews and such I went with the ghd. I wasn't sure I would like not having control of the temperature. I have long curly frizzy hair. I usually use a higher then should temp. 400 ...anyway took a chance and really like it thus far. It doesn't get as hot as my solia but it straightens quicker how's that possible and the 1 inch makes it easy to curl my ends. Love it so far. Hopefully it lasts me as long as my solia.
this is the best flat iron that I have owned. I had a chi and I liked it but it didn't last very long. I asked my stylist and she recommended ghd. This iron heats the plates differently than other irons. There is a much more conistent temperature across the plates which means you are going over the same area fewer times causing less damage.i have wavy hair and this tool does a great job of making it absolutely straight. I love it
“Works great. Various and high-temp settings. Heats up very fast! My daughter and I both use this. I’m also a hairdresser, and this works great on my clients of all hair types. It’s easy to curl with it as well. I love curling with a flat iron. Great size and ceramic is my favorite, as it glides nice and smooth and heats evenly. It has a swivel cord, so it doesn’t tangle. Auto shut-off in case you leave it on. So far, so good.”

I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website


Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
Purchased this straightener and I absolutely love it gets my hair straight a lot faster than the cheap ones. The cheap ones I had to go over and over my hair. This one works much better faster gets my hair nice and smooth. It also curls my hair well when I put a wave in it. It may be pricey but worth it. It also doesn't cool down. The cheap straighteners tend to loose their heat as you use them. This one stays hot
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
best service and great price.
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!

I was worried that this might be fake..but it's real I entered the code and said you're the chosen one . According to the other viewers don't buy ghd from anyone other than amazon llc . That's exactly what I did and it's real.i've always use a cheap conair flat iron ..it always snag my hair. I thought all flat iron are the same 30 vs 200 both has ironic place and same size..why pay more after using the ghd the 1st time I will never go back using my conair. Huge different...i wash my hair spray in leave in conditioner and once it's dry I spray heat protectant spray and then I flat iron. You do not need to go over the ghd twice..1 is enough. Took me 15mins and I have long hair down to my waist . Btw no snagging heat up in seconds and I will never relax my hair again thank you soo much..great deal.


Great product
wife loves this set best thing ever very pleased
as a hairstylist I'm picky about my tools. Read great reviews on this flat iron and it was on a sale. Came in a gorgeous box the tool itself is sleek and slim. Great design. Heats up in 15 seconds. Perfect grip. Love it

Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.

I have had this straightener for months now and I love it. I have really thick hair and it gets the job done quickly.pros heats up incredibly fast beeps to tell you when it's ready doesn't fry your haircons no ability to adjust temperature non movable irons as opposed to amika which I had before I would definitely recommend this for anyone who's looking for a simple but high quality straightener.
I ordered the ghds as my older ghd's were starting to get wore I was little bit weary over ordering ghd's as they are a lot of fake ones about. I ordered these on the thursday dinner time and I paid the express delivery as I was wanting to use them the friday night I was going out well worth paying the express delivery as they were delivered the next day for 8am. I registered the ghds straight away on the ghd site and were the real mccoy .i have quite thick long hair I had no problems straightenting my hair but did have to re do it a little bit later on if was to purchase ghd's again I would buy the bigger plate ones but that isonly because of my thick hair would definatley recommend them

I was in the market for a new straightener and when I was watching videos and reading reviews of this straightener it seemed like one I would want but I couldn't find it for a really reasonable price. Then I looked at amazon and found it for about 110 that was a great deal. So I bought it and it came really fast. It also came in a really cool box. I haven't been using it very long so far but this straightener has proved to be so much better than my old con air infiniti. Best straightener ever
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
Very happy with the ghd iv styler a replacement for my previous ones that I had for a good few years.money well spent.
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
Best hair straightener I have ever used
It’s always good hair day with this
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
GHD went and nabbed itself a 2018 Best of Beauty award with this miracle of a flatiron. The tool maintains a constant temperature of 365 degrees Fahrenheit, but get this: It reads the thickness or thinness of the sections you use so it can adjust the amount of power it exerts. That way, it keeps the same temperature while straightening your hair and gets all the sections evenly straight without you having to worry too much about heat damage. "My hair felt relatively healthy after ironing which I am not used to," says Tracey Zane, director of content development for Allure. "The tool moves much effortlessly across my hair, and actually makes it feel silky smooth once ironing."
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
Excellent product and very fast shipping. Would not buy any other brand of flat iron.
Love this ghd does a very good job and heats up very quickly. Really good purchase and well worth it.
works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off

The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.

I love this straightener I have super long thick hair...naturally wavy frizzy. This straightens my hair easily. I used to have a chi but it eventually broke short in the wire...apparently this happens to all chis so I had to buy a new one. I think the ghd works better than the chi
The best flat iron I had my first one for 12 years before it stopped working I just go the exact same one and I'm so happy with it

Great styler. It doesn't really live up to the hype but the hype was overinflated so let's not blame the product. I was able to register mine with no problems. Other people have covered what the ghd styler can do so I won't go into it. If you're pretty satisfied with your existing hair tools this won't change your life but it's a solid tool and works well.

love it...Worth It...This product would be great for thin or short hair and fantastic for swirls....I loved this styler two in one straightens and curles perfect cureles and beach waves takes me 5 min to straighten n style my hair I have pretty stabborn hair and most of all I like that it has only one button on/off so I don't have to think what temperature to choose )
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