Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

Why are my GHDs beeping constantly?


Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
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If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
The most basic function of a moisturizer is to hydrate and soften the skin. “Essentially, moisturizers assist in preventing water loss through the outer layers of skin,” Dr. Charles explains. “They can also complement the naturally found protective oils and other building blocks within the skin, such as ceramides.” This is one product that doctors recommend using year-round, for all skin types. “Skin naturally loses the ability to retain moisture as we age,” Dr. Nazarian insists, “and daily activities, such as washing, can strip natural hydrators from the surface.”
My original GHD lasted me 8+ years with absolutely no issues. This GHD lasted me 2 years - out of no where the light started flashing, beeping and it turns itself off. Very very disappointed - these appliances should last so much longer given the price. They just aren't even close to the same quality as the originals. I am very unlikely to purchase another GHD.

I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while

Where are GHD made?


My hair is very wavy, and yes, it’s colored. I can honestly say that this is the best GHD hair straightener I’ve ever used. And I had a lot of models over the years, and not just GHD. It’s very light and slim, but I can straighten my hair with it way better than with some bulkier irons I have owned in the past. My hair is really fine, so this detail is crucial
It depends on your hair type, but pick a ceramic straightener if your hair is easy to straighten, and a titanium straightener if your hair is coarse and harder to straighten. Why? Because titanium plates heat up faster and can usually reach much higher temps than ceramic plates, making them the best choice to straighten coarse, curly, or coily hair. But higher temps lead to more damage, so if your hair is fine, wavy, or just easy to straighten, go with a ceramic flat iron (often combined with tourmaline plates), which distributes heat more evenly at lower temps for less damage.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle. 

That not all, since the flat iron adopts a universal world-wide voltage. That means that you can use it in various states so that you do not have to worry about it limiting the places you can visit. The flat iron provides an optimum styling temperature of 365°F. As such, you do not have to worry about the hotter temperature that will damage the hair or cooler temperature that is likely to compromise the outcome.
This is amazing I love my GOOD HAIR DAY! Best straightener ever it gives you hair a natural shine that no other straightener has ever done for me. It can be a little pricey but trust me you will be so happy with the results you will know every penny was worth it please if you haven’t tried this product you need to try it out it leaves no marks like some straightener do and you don’t need more the 2 passes to see a wonderful NATURAL finish
It’s the “perfect size to throw in your purse on the go,” says one reviewer. Another, who found the smaller size to be life changing, writes, “Being that I’m a mother, a wife, and someone with a full-time job, I am constantly on the go. I don’t always have the time to smooth my crazy hair straight before leaving the house. I had a hairdresser inform me that my hair type was naturally frizzy, and I live in the humid state of Alabama to top it off. There is nothing more frustrating than spending ALL that time flat ironing my hair straight JUST for it to turn into a frizzy tangled mess as soon as I leave the house. It is AMAZING to be able to take my hair straightener wherever I go! This product has COMPLETELY boosted my self esteem and I don’t walk around feeling self conscious about my hair.”
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

Adding to that, the Styler includes smooth shimmering, deep amber plates with a glossy finish. The plates glide through the hair with a lot of ease to guarantee snag-free styling and an ultimate professional finish. The ghd Gold Styler is a perfect choice to a travel-ready flat iron. The reason is its protective plate guard that ensures safe storage when traveling.
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass. 

Sport a style that's salon-sleek with ghd hair straighteners. Wide-plated models give you a flawless finish and are designed to manage even thick or curly hair. Lightweight travel sizes can be slipped into your weekend bag to style hair while you're away – plus universal voltage emsures easy use anywhere in the world. Speedy heat up means there's no waiting around in the morning, and with automatic sleep mode you'll have no worries that you've left them switched on. We have a variety of colourful and metallic designs available, with heat sensors that ensure you'll have an even temperature from root to tip. 

Of course since these are undertones, they are much harder to detect than the general color of your skin. You (usually) can’t simply look at yourself and just know that you have a medium skin tone with red undertones or a deep skin tone with yellow undertones. So how do you figure out what your undertones are? There are some sneaky clues hidden on your body and in your fashion choices to help out. Here are five of them.


Has anyone else noticed that items are significantly cheaper when you change your "shopping from" country to certain countries like Malta, Lithuania and Luxembourg that have the GBP option? (you can also do this in the app under "App Settings"). You can still ship to UK addresses for free when doing this and the "APPY4U" code still works. I don't know if there are any reasons not to do this if the "shopping from" country is in the EU. Has anyone else tried?
Launched in 2001, GHD has been one of the best-known brands in and salon- and home hair styling ever since. I've been using its stylers to straighten my hair for as long as I can remember, but for the past week I've put down my trusted GHD Gold (see our review) and classic stylers to try out the new Platinum+, here in white. It wasn't a hardship, let me tell you, and it's no surprise that these are among the best hair straighteners out now.
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
I’m sure you are aware how big of a role your daily showers play in the looks and health of your hair. But did you know that smoothness, softness and general hair health actually depends on the water you shower with as much as proper use and maintenance of hair straighteners? And because of that best shower filters for hair can make all the difference and are something you hair and skin desperately needs.
GHD Curve tongs – GHD offers two different types of tongs in the Curve collection. If you need to maximise volume, the Soft Curl tongs will be preferable. They work better with longer hair, creating luxuriantly soft, rippled curls from the root. The Classic Curl is all about creating reliably consistent curls and works best on shorter hair. Both tongs come with long cords for flexible usage, include a safety stand to prop the tongs when they aren't in use and have “cool tips” which let users twine curls safely without the risk of burns.

Why is my GHD flashing and not heating up?


A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.

Best flat iron ever! Ghd, by far, is the best brand. There is nothing like it. I own a few and each one works like a pro. No tugging on hair, no burning, and no catching hair. Leaves hair smooth & frizz free with one pass. This is my first 2" styler and I like it even better than the 1" as it holds more hair. My hair is long and fine but this works great. The less passes on your hair, the less damage that is done. I live in Florida, and since I've started using Ghd, I no longer have any frizz! Love these products.


Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.

Are infrared straighteners better?


For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
This flat iron has tourmaline infused ceramic plates and eight temperature sensors to evenly distribute the heat to your hair. The HSI Professional Glider also has floating plates to allow for more control. There are a wide variety of different heat settings for great control and to minimize potential damage. It also comes with a one year warranty. The HSI Professional Glider is also much more affordable than the ghd hair straightener.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What are the best straighteners to buy?


The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.

Where is the hologram code on GHDS?


This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!

At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market. 

Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.
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