Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.


What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense.
Of course, we had to put it to the test, so I gave a few Allure staffers the iron to try out for themselves. "My previous iron made my ends feel rather burnt and dry. This really didn't leave the same feeling," says Tracey Zane, director of content development. "My hair felt relatively healthy after ironing which I am not used to." Zane typically uses a straightener post-blowout, as a way to maintain the sleekness or touch-up the areas she thinks need some extra love. Besides not getting burnt-feeling ends, she also says she didn't get that burnt smell she does with the iron she was using before. All she's left with is hair that looks and feels great. "The tool moves much more smoothly across my hair, and actually makes it feel silky smooth once ironing."
Has anyone else noticed that items are significantly cheaper when you change your "shopping from" country to certain countries like Malta, Lithuania and Luxembourg that have the GBP option? (you can also do this in the app under "App Settings"). You can still ship to UK addresses for free when doing this and the "APPY4U" code still works. I don't know if there are any reasons not to do this if the "shopping from" country is in the EU. Has anyone else tried?
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine

Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.


Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
It’s the “perfect size to throw in your purse on the go,” says one reviewer. Another, who found the smaller size to be life changing, writes, “Being that I’m a mother, a wife, and someone with a full-time job, I am constantly on the go. I don’t always have the time to smooth my crazy hair straight before leaving the house. I had a hairdresser inform me that my hair type was naturally frizzy, and I live in the humid state of Alabama to top it off. There is nothing more frustrating than spending ALL that time flat ironing my hair straight JUST for it to turn into a frizzy tangled mess as soon as I leave the house. It is AMAZING to be able to take my hair straightener wherever I go! This product has COMPLETELY boosted my self esteem and I don’t walk around feeling self conscious about my hair.”
Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron

Which GHD straightener is the best?


A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine see more...

What are GHD platinum plates made of?


I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you!
I am in love with this flat iron.  You cannot go wrong with this amazing smart syler.  With its predictive technology this iron predicts each strands  needs to ensure optimum temperature . The heat is monitored up to 250 timers per second across the plates and also recognizes the thickness of hair and speed to which you are passing through the section.  WHAT?! Crazy right? I promise you this is an Amazeballs flat iron and totally worth the hype.  Its not just another flat iron this flat iron is the ish!  With a unique wishbone hinge it ensures the plates are perfectly aligned while you straighten, curl, or wave your hair.  Each plate is precision milled allowing hair to pass through effortlessly.   My all time favorite feature like on all the new products is the auto shut off  after 30minutes of non use.  Because who needs to worry all day at work if you turned off your flat iron or not.   It is a more expensive flat iron but totally worth it.
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.

What is a GHD hair dryer?


The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.

Absolutely awful! My trusty old ghd straighteners have lasted me for 10 years and always leave my hair perfectly straight and glossy. I thought I'd treat myself to a new pair and thought these looked like a bargain. You get what you pay for! I've only used these once, as they left my hair still wavey and very frizzy. I've emailed ghd, as I'm convinced these are fake. Just awaiting a response. Very disapointed.
Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.
Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
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