Cons: Low life expectancy. We only get 2-3 years out of each model. Their weak point is the rotating electrical connection. In older models, when the device starts losing connections, you could tighten the retaining clip in the connection, buying you another year or two of use, but the new connection is in a plastic housing that will break if you attempt to increase tension.
Reviewers pick this straightener when they want to be able to straighten damp, or even wet, hair, and according to nearly 1,500 five-star reviewers, it works. One impressed user describe this flat iron’s ability to steam wet hair into dry as “basically black magic.” Another says, “When they say you can dry wet/very damp hair with the flat iron instead of blow drying first, they mean it! I wrap my my hair in a towel for maybe 20 minutes, add leave-in conditioner (gotta take care of the permed and highlighted hair, you know) comb it, section it and start flat ironing. In 15 minutes I have completely dry and straight hair. And when it poured rain the next day, my hair did not frizz or get wavy, it stayed straight!” However, several reviewers warn that you should turn the steam vents away from your head during use: “You always have to hold it with the steam vents facing away from your head, otherwise the steam vents into your hair and could potentially burn you.”
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

What is the best straightener?


All of the experts we consulted unanimously agreed on one thing: that sunscreen is, hands down, the most crucial skin-care product. It’s “of utmost importance as part of your year-round regimen,” Dr. Charles points out. “Daily and consistent sunscreen use helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers.” To make it easy to remember, experts recommend using a daily moisturizer with a built-in broad spectrum SPF of at least 30.
GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.

Do straighteners switch themselves off?


Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron
GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!


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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.

Can GHD Platinum be repaired?


This GHD hair iron came as a recommendation from my hair stylist. I was stuck reading some multiple Chi hair straightener reviews since my friend has it. But I went with the opinion of a professional and bought a GHD. Excellent hair iron! My unruly hair just met its match. The whole process is done in a couple of minutes, and curls and frizz are nowhere to be found. Just a straight, healthy and shiny hair
I discovered my passion for research when studying for my degree in Medical Imaging. Once graduated, I worked as a diagnostic radiographer and as a member of the hospital’s gastrointestinal imaging research team. I love learning about new technologies, particularly in the health and beauty field, and enjoy writing about how they can benefit both our every day and long-term health and well-being. View my: Bio, Research Gate, LinkedIn & Twitter profiles.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
The originals follow a very basic design of a flat iron – that means that they have straight edges as opposed to curved. Like all ghds, they operate at 185 degrees, which is the optimal level to be hot enough to have an effect, but not so hot that it will damage your hair to any degree. They also have a 1 inch width, which is the norm for all ghd’s too. For most people looking to pick up the cheapest pair of ghd’s possible, then the Originals give you the ability to do this.
The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.

Nearly 33,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
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In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot. 

I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you!
Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
I’ve started straightening my hair the moment I heard it was possible. And that was some years ago. I needed a replacement, and I’ve read a lot of reviews for Chi hair straighteners, Remington, and of course, my winner GHD. This GHD hair iron knows a thing or two about straightening! It self-adjusts its own temperature, and it doesn’t get all steaming hot on the outside while I use it. So no danger of burning my fingers, and I can just rest it on any surface with no damage, be it carpet, wood… I just love it, and I’m super happy with this buy

* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

Where is the date code on GHDs?


Adding to that, the Styler includes smooth shimmering, deep amber plates with a glossy finish. The plates glide through the hair with a lot of ease to guarantee snag-free styling and an ultimate professional finish. The ghd Gold Styler is a perfect choice to a travel-ready flat iron. The reason is its protective plate guard that ensures safe storage when traveling.
If you want gorgeous curls or you need beautifully straight hair, you'll appreciate the value of good hair care accessories. GHD is one of the finest makers of straighteners, curling wands, and hair dryers around, providing features that competitors lack. But their products aren't always cheap. Find the lowest prices for the finest haircare kit by checking out the GHD hotukdeals listings.
Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to moisturize to how to protect yourself from UV rays. Ultimately, caring for your skin is simply personal.
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.

An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.


It depends on your hair type, but pick a ceramic straightener if your hair is easy to straighten, and a titanium straightener if your hair is coarse and harder to straighten. Why? Because titanium plates heat up faster and can usually reach much higher temps than ceramic plates, making them the best choice to straighten coarse, curly, or coily hair. But higher temps lead to more damage, so if your hair is fine, wavy, or just easy to straighten, go with a ceramic flat iron (often combined with tourmaline plates), which distributes heat more evenly at lower temps for less damage.
I have been waiting a while to upgrade GHDs and a little nervous as mine were the much older but hotter model. I am pleased to say that although these are cooler, I wouldn’t have noticed and my hair definitely stays in place for longer after use. Also the newer model is easier to handle and my hair feels healthier after a few weeks of use. The safety feature (turns off after 30 mins of non-use) and ability to use worldwide is really useful.
This hair iron straightens my hair very quickly, and doesn’t make it look all lifeless like my previous iron did. I have total control over how my hair will look, and I just love that feeling. I must say I burned my hand testing if it was hot. When I first got it, I turned it on, and it started beeping like it was ready just seconds after. I couldn’t and didn’t believe it, so I touched the plate to prove myself that couldn’t be. The rest is history
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once! 
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