I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.

BEST. IRON. EVER. Seriously can't say enough good things about this. It heats up in seconds and tames my hair with 1-2 swipes no matter how unruly it is. I can straighten, curl, or wave my hair with one tool. It is expensive but I had the same one for 7 years before deciding to upgrade to the platinum (had for 2 years now) so it is worth the price!

My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
© 2019 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated 5/25/18) and Privacy Policy and Cookie Statement (updated 5/25/18) and Your California Privacy Rights. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

How hot are GHD Platinum?


Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

I got this in the festival colour and it looks so cool! My first impression was that it is very hot and there wasn’t any heat setting. Second day I tried it again and I was blown away. It heat up even before I finish sectioning my hair. One pass is all I need to style a section of it and I can get my hair done in less than 5 mins. Love it since and recommended my friends! #lifechanging


The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.

Why is my GHD beeping continuously?


Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
Adding to that, the Styler includes smooth shimmering, deep amber plates with a glossy finish. The plates glide through the hair with a lot of ease to guarantee snag-free styling and an ultimate professional finish. The ghd Gold Styler is a perfect choice to a travel-ready flat iron. The reason is its protective plate guard that ensures safe storage when traveling.
This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”

How often should you replace GHD?


My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
Transform your daily look once you get the ghd Gold Professional Styler. Whether you are want to create curls, flicks, or deliver straight hair in a modern way, you can expect this flat iron to provide lasting results. Besides, it is proven to deliver smoother, sleeker, and healthier-looking hair, which makes it a perfect choice when looking for a professional styler.

With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.

Compared to the fancy flatirons, this one is a great value. And Target reviewers agree – it has almost 200 five-star reviews. It’s called a “3-in-1” iron because the iron has curved plates, so you can use it to create smooth waves, curls, and sleek, straight styles. It heats up quickly, and has a long (9 feet) cord so you can maneuver with dexterity. And don’t worry about having to rush home because you can’t remember if you shut off the flatiron — there’s an automatic shut-off. Celebrity hairstylist Kristin Ess also has some great videos showing you how to use it at home.
Thanks to the tourmaline ceramic plates, this iron “glides through my hair, never grabbing or pulling it,” writes one reviewer. Others point out that this tourmaline ceramic plate “works way better on fine hair than other types,” not burning thin strands even at high temperatures. Or, as one reviewer writes, “It’s well made, it doesn’t snag my fine hair and because of the heat control settings, doesn’t burn it either. Yay for not having breakage!”
It’s the “perfect size to throw in your purse on the go,” says one reviewer. Another, who found the smaller size to be life changing, writes, “Being that I’m a mother, a wife, and someone with a full-time job, I am constantly on the go. I don’t always have the time to smooth my crazy hair straight before leaving the house. I had a hairdresser inform me that my hair type was naturally frizzy, and I live in the humid state of Alabama to top it off. There is nothing more frustrating than spending ALL that time flat ironing my hair straight JUST for it to turn into a frizzy tangled mess as soon as I leave the house. It is AMAZING to be able to take my hair straightener wherever I go! This product has COMPLETELY boosted my self esteem and I don’t walk around feeling self conscious about my hair.”

The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.


This is amazing I love my GOOD HAIR DAY! Best straightener ever it gives you hair a natural shine that no other straightener has ever done for me. It can be a little pricey but trust me you will be so happy with the results you will know every penny was worth it please if you haven’t tried this product you need to try it out it leaves no marks like some straightener do and you don’t need more the 2 passes to see a wonderful NATURAL finish
Best flat iron ever! Ghd, by far, is the best brand. There is nothing like it. I own a few and each one works like a pro. No tugging on hair, no burning, and no catching hair. Leaves hair smooth & frizz free with one pass. This is my first 2" styler and I like it even better than the 1" as it holds more hair. My hair is long and fine but this works great. The less passes on your hair, the less damage that is done. I live in Florida, and since I've started using Ghd, I no longer have any frizz! Love these products.
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
The ghd Max Styler from ghd has great 5* reviews on lookfantastic; making it one of our all-time best hair straighteners. The larger plates on the styler make it ideal for thicker and curlier hair which needs extra heat to fully smooth the fibres. The contoured edges and wider plates also help create beautifully loose curls and waves; making it a great multi-tasking styler should you want a product which does more than straighten your hair.
Steam straighteners, like the less common vapor flat irons, are typically considered better for your hair because they provide more moisture, making the straightening process less drying on your strands. While a steam straightener sounds super fancy, Conair makes a reasonably-priced Ionic Steam Flat Iron that heats in 30 seconds and boasts five temperature settings up to 455-degrees Fahrenheit. The steam straightener, with tourmaline-coated ceramic plates, also features three retractable combs, giving you options for the most effective length to detangle your particular hair.
I’m sure you are aware how big of a role your daily showers play in the looks and health of your hair. But did you know that smoothness, softness and general hair health actually depends on the water you shower with as much as proper use and maintenance of hair straighteners? And because of that best shower filters for hair can make all the difference and are something you hair and skin desperately needs.
I was upgraded to the platinum plus after my previous platinum thermostat failed twice, I actually regret getting the platinum plus it has caused me so much pain since getting it, my hair is constantly getting my hair stuck in the plates and ripping hair out, other then that I have found it’s a great ghd my hair has never been healthier or shinier but it’s really not worth the daily pain of hair being ripped out.
A ghd hair straightener is a type of flat iron for hair. It uses heat and ceramic plates to iron out the hair follicle, whether you’re eliminating kinks or creating a whole new style. There are two plates connected by a hinge. You take a section of hair close to the root and run the ghd hair straightener through the hair to the tip. Doing it this way straightens the hair, plus adds a certain sleekness and shine.

If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.


My first GHD platinum straightener was replaced due to red light continuously flashing and no heat being transmitted. The replacement platinum straightener is now doing the exact same thing! No heat! Considering the price i payed for this straightener i at least expect a high quality product, and that is not what i got in the GHD platinum straightener! Im very dissapointed! I rely on my hair straightener and unfortunately I can not rely on these straighteners.

How many times can you straighten your hair before it gets damaged?


Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
GHD Flight travel hair dryer – For a completely different take, check out this compact travel accessory. Designed to be stowed away safely in baggage and used anywhere in the world, the GHD Flight travel hair dryer comes with a clever folding handle to minimise its dimensions and is 50% lighter than a standard Air version. It's also around 30% less powerful, but that's excellent performance for a dryer of this size. Moreover, it's quite a bit cheaper than the Air, so it's also a good budget option for general purposes.
×