Consider this your rule of thumb, according to Dr. Nazarian: “Apply sunscreen 30 minutes before sun exposure, and reapply at least every two hours. Chemical sunscreens should be applied directly to clean skin, while physical blockers can be applied last in your skin-care regimen, but before makeup is applied. About two tablespoons of sunscreen are appropriate to cover your face and exposed areas of your body; within that amount, use a nickel-size dollop to cover your face.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.

ghd Platinum Plus ghd IV styler ghd Eclipse ghd V Amethyst ghd V Birds of Paradise ghd V Gold Classic ghd V Gold Mini ghd V Pink Blush ghd V Pink Diamond ghd 3.1B ghd Midnight Collection ghd Jamelia Limited ghd Scarlet ghd Peacock Limited Edition ghd Purple Indulgence ghd Metallic Collection ghd Platinum ghd V Arctic Gold ghd V Copper Luxe ghd V Gold Max ghd V Marine Allure ghd V Opal ghd V Ruby Sunset
That not all, since the flat iron adopts a universal world-wide voltage. That means that you can use it in various states so that you do not have to worry about it limiting the places you can visit. The flat iron provides an optimum styling temperature of 365°F. As such, you do not have to worry about the hotter temperature that will damage the hair or cooler temperature that is likely to compromise the outcome.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.


The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

How hot are GHD Platinum?


If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
Let's face it- no one is perfect, and you can forget to switch off your ghd flat iron after use. That means- dealing with higher electrical bills or risking the safety of your home. To keep you safe, the best ghd straighteners adopt an automatic shutoff feature. This feature enables the irons to switch off after some time of idleness. As a result, you expect to benefit from the peace of mind after forgetting to switch the straighter off.
Perfect for all hair types, this flat iron needs only 20 seconds to reach its maximum temperature of 365 degrees. According to the smarties in research and development at Ghd, this is the optimal straightener temperature for changing the shape of your hair with as minimal damage as possible. So if you’ve already got damaged, brittle hair, get yourself this straightener ASAP.

How hot does a GHD straightener get?


Transform your daily look once you get the ghd Gold Professional Styler. Whether you are want to create curls, flicks, or deliver straight hair in a modern way, you can expect this flat iron to provide lasting results. Besides, it is proven to deliver smoother, sleeker, and healthier-looking hair, which makes it a perfect choice when looking for a professional styler.

For those who only straighten their hair sporadically, or who have fairly straight hair, to begin with, the ghd hair straightener may provide more heat and higher quality materials than actually necessary. The ghd hair straighteners come with only one heat setting, which some people find annoying. It’s also worth noting that flat ironing your hair will always cause damage to the follicle. While the ghd hair straightener is no worse than other flat irons, it’s also no better.
Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.
Original GHD IV Styler - The most affordable straightener in the GHD range, the Original IV was where it all began. More than just a no-frills styling tool, this straightener includes a range of functions that are typical of GHD products, such as ceramic plates, universal voltage, sleep mode, and the rounded barrel. So while it's definitely a notch down from the Platinum or Gold versions, it's still superior to most of the straighteners you'll find in high street beauty stores.
However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron

What's GHD stand for?


If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

How long do GHD take to repair?


Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.

Is titanium or ceramic curling wand better?


When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
It’s exactly what I was expecting. I have bought GHD straighteners before and since my last one was stolen years ago I couldn’t afford a new one until now and I am pleasantly surprised that the quality and performance just got better. My hair is bleached but it feels a lot softer after a couple passes with the GHD in comparison to other brands leaving my hair with shriveled dry ends. I’m very happy and So far it’s seeming like a great investment 😊
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GHD Air Festival Collection – As with the firm's straighteners, GHD has released a festival edition of the Air dryer. There's not a huge amount of difference between the two models, both in terms of features and price, although the Festival Edition does come with a couple of extra filters. However, fundamentally, it's just an Air dryer with a slightly different look.
The ghd Gold® styler is a step-up from the Classic Original, quality wise. Rather than relying on one heat sensor per plate, the Gold Styler has two, which makes sure it distributes the heat evenly across the hair. This helps make the straightening process quicker and easier. The Gold Styler also heats up in 25 seconds (as opposed to the Classic’s 30). The ghd Gold® Styler retails for between $190 and $210.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

Where is the date code on GHDs?


Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron

Which GHD straightener is the best?


Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!
Reviewers love this flatiron created by celebrity hairstylist Harry Josh for its overall ease. At 1.25 inches, the plates are slightly wider, making it faster to straighten your whole head. The plates are also curved with a nice grip, so you can pull hair through without it slipping or gripping too tightly to create a weird kink. The reviews online are all five stars, praising it was being “an absolute favorite” and “expensive but worth it.” This is just one of the very same tools used to create Gisele Bundchen’s signature beachy waves.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Original GHD IV Styler - The most affordable straightener in the GHD range, the Original IV was where it all began. More than just a no-frills styling tool, this straightener includes a range of functions that are typical of GHD products, such as ceramic plates, universal voltage, sleep mode, and the rounded barrel. So while it's definitely a notch down from the Platinum or Gold versions, it's still superior to most of the straighteners you'll find in high street beauty stores.

I was upgraded to the platinum plus after my previous platinum thermostat failed twice, I actually regret getting the platinum plus it has caused me so much pain since getting it, my hair is constantly getting my hair stuck in the plates and ripping hair out, other then that I have found it’s a great ghd my hair has never been healthier or shinier but it’s really not worth the daily pain of hair being ripped out.

It’s exactly what I was expecting. I have bought GHD straighteners before and since my last one was stolen years ago I couldn’t afford a new one until now and I am pleasantly surprised that the quality and performance just got better. My hair is bleached but it feels a lot softer after a couple passes with the GHD in comparison to other brands leaving my hair with shriveled dry ends. I’m very happy and So far it’s seeming like a great investment 😊


GHD Air – The main dryer on offer from the brand, the Air has a 2,100W motor – stronger than your average store-bought hair-dryer, comes with a removable filter, as well as plenty of custom options to change the airflow and temperature. This is more or less a salon dryer, transferred to home use, so anyone who wants a professional-style finish can't go wrong.
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!
Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.

This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making the Babyliss PRO Nano Ceramic Satin Straightener ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.


If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.
The originals follow a very basic design of a flat iron – that means that they have straight edges as opposed to curved. Like all ghds, they operate at 185 degrees, which is the optimal level to be hot enough to have an effect, but not so hot that it will damage your hair to any degree. They also have a 1 inch width, which is the norm for all ghd’s too. For most people looking to pick up the cheapest pair of ghd’s possible, then the Originals give you the ability to do this.

For undereye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing, Mattioli says. “Dark circles can be due to visible veins or actual discoloration common in darker skin tones,” she says. “Look for brightening ingredients like vitamin C, kojic acid and niacinamide.” Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.

Are GHD still the best straighteners?


ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
So, which model should you go for? Different straighteners will suit different hair types – that's the first thing to note. If you have very fine hair, it makes sense to invest in smarter versions with a high degree of heat sensitivity. That way, you can be confident they won't scorch your hair, which is often a hazard with cheaper, less sophisticated accessories.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.

How long is GHD warranty?


It’s therefore impossible to straighten any fine hair around the face without applying pressure and ripping that fine hair out! I contacted GHD customer services, completely confident that the set I’d received was a dud! I sent photos and a video upon request which clearly show the gap between the plates. But NO! GHD’s customer service department refuse to acknowledge this as a fault. Well I f it isn’t a fault then it’s very poor design and not fit for purpose at all. A quick Google search for ‘GHD plates do not meet’ throws up the same complaint from many others; there’s even a company which offers to adjust the plates of these GHD’s for around £15 so it’s clearly a common complaint. Watch the video attached (with the sounds!) the plates don’t meet until I’m squeezing them tightly shut with all my strength....imagine what that would do to your hair dragging it through whilst clenched shut!
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
If you want gorgeous curls or you need beautifully straight hair, you'll appreciate the value of good hair care accessories. GHD is one of the finest makers of straighteners, curling wands, and hair dryers around, providing features that competitors lack. But their products aren't always cheap. Find the lowest prices for the finest haircare kit by checking out the GHD hotukdeals listings.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.

Original GHD IV Styler - The most affordable straightener in the GHD range, the Original IV was where it all began. More than just a no-frills styling tool, this straightener includes a range of functions that are typical of GHD products, such as ceramic plates, universal voltage, sleep mode, and the rounded barrel. So while it's definitely a notch down from the Platinum or Gold versions, it's still superior to most of the straighteners you'll find in high street beauty stores.

An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz. 
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