Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!

Is curly hair more attractive than straight?


GHD (or Good Hair Day) is one of the biggest beauty brands in the UK. Dominating the salon straightening scene, this hugely popular cosmetics company offers a variety of high-spec, high-performance curlers, dryers, and – most famously – hair straighteners. If you're looking to make your hair care routine easier or you've had bad experiences with scorching in the past, GHD could have the answers. This hotukdeals buyer's guide will help you get to know the brand and cover all of its major products. The end result should be great deals for cosmetics accessories that could revolutionise your beauty routine.

How can I straighten my hair without damaging it?


Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!

Can I use my GHD straighteners in America?


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

Why are my GHDs beeping constantly?


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Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)

Do old GHDs have sleep mode?


The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
Any ghd hair straightener will have ceramic plates. These ceramic plates heat up to the optimal hair styling temperature without causing excess damage to the hair. Ceramic also heats up very quickly, and the ghd straighteners take only 30 seconds to be ready to use. The floating plates allow for extra control while styling. Ceramic is also a very smooth surface, which gives the ghd hair straightener its signature glide. It also stops hair from catching on the plates and being pulled out.

What does it mean when GHD keeps beeping?


Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
Best flat iron ever! Ghd, by far, is the best brand. There is nothing like it. I own a few and each one works like a pro. No tugging on hair, no burning, and no catching hair. Leaves hair smooth & frizz free with one pass. This is my first 2" styler and I like it even better than the 1" as it holds more hair. My hair is long and fine but this works great. The less passes on your hair, the less damage that is done. I live in Florida, and since I've started using Ghd, I no longer have any frizz! Love these products.
This is amazing I love my GOOD HAIR DAY! Best straightener ever it gives you hair a natural shine that no other straightener has ever done for me. It can be a little pricey but trust me you will be so happy with the results you will know every penny was worth it please if you haven’t tried this product you need to try it out it leaves no marks like some straightener do and you don’t need more the 2 passes to see a wonderful NATURAL finish

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What is the best brand hair straightener?


When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do! 

Do GHD curlers turn themselves off?


The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling.


Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass.


In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.

Are Cloud Nine straighteners good?


Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.
Launched in 2001, GHD has been one of the best-known brands in and salon- and home hair styling ever since. I've been using its stylers to straighten my hair for as long as I can remember, but for the past week I've put down my trusted GHD Gold (see our review) and classic stylers to try out the new Platinum+, here in white. It wasn't a hardship, let me tell you, and it's no surprise that these are among the best hair straighteners out now.
I have been waiting a while to upgrade GHDs and a little nervous as mine were the much older but hotter model. I am pleased to say that although these are cooler, I wouldn’t have noticed and my hair definitely stays in place for longer after use. Also the newer model is easier to handle and my hair feels healthier after a few weeks of use. The safety feature (turns off after 30 mins of non-use) and ability to use worldwide is really useful.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
GHD Curve wands – The other option is to choose a curling wand. As the name suggests, the Creative Curl wand is all about using your imagination to whip up outrageously voluminous curls and is ideal for use with shorter hair. The Classic Wave version has a slightly bulkier barrel and is optimised for longer hair, allowing users to create what GHD calls “Hollywood waves.”
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Love my new GHD. The biggest difference between this and my last ghd is how it maintains heat. I have very long hair and my old model cooled down as it reached the mid lengths, slowing down the whole process! The platinum + stays consistently hot the entire time, so much faster. I feel that it actually makes my hair shinier. An expensive appliance but well worth the extra if you are straightening you hair every second day.

Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.

EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%. 

The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.
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