ghd Platinum Plus ghd IV styler ghd Eclipse ghd V Amethyst ghd V Birds of Paradise ghd V Gold Classic ghd V Gold Mini ghd V Pink Blush ghd V Pink Diamond ghd 3.1B ghd Midnight Collection ghd Jamelia Limited ghd Scarlet ghd Peacock Limited Edition ghd Purple Indulgence ghd Metallic Collection ghd Platinum ghd V Arctic Gold ghd V Copper Luxe ghd V Gold Max ghd V Marine Allure ghd V Opal ghd V Ruby Sunset


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Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.

The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!

GHD Flight travel hair dryer – For a completely different take, check out this compact travel accessory. Designed to be stowed away safely in baggage and used anywhere in the world, the GHD Flight travel hair dryer comes with a clever folding handle to minimise its dimensions and is 50% lighter than a standard Air version. It's also around 30% less powerful, but that's excellent performance for a dryer of this size. Moreover, it's quite a bit cheaper than the Air, so it's also a good budget option for general purposes.
So, which model should you go for? Different straighteners will suit different hair types – that's the first thing to note. If you have very fine hair, it makes sense to invest in smarter versions with a high degree of heat sensitivity. That way, you can be confident they won't scorch your hair, which is often a hazard with cheaper, less sophisticated accessories. 

If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you usually wind up using only one or two them because the rest don’t necessarily work for your eye color. In the name of streamlining your products and saving some of your hard-earned money along the way, we’ve rounded up the best eyeshadow palettes to enhance every eye color. Whether your peepers are blue, brown, green, hazel, or gray, there’s an eyeshadow set out there for your specific eye color. The following palettes are foolproof ways to have a whole lot of eye gazing coming your way.
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.

Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.
The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture. 

I am in love with this flat iron.  You cannot go wrong with this amazing smart syler.  With its predictive technology this iron predicts each strands  needs to ensure optimum temperature . The heat is monitored up to 250 timers per second across the plates and also recognizes the thickness of hair and speed to which you are passing through the section.  WHAT?! Crazy right? I promise you this is an Amazeballs flat iron and totally worth the hype.  Its not just another flat iron this flat iron is the ish!  With a unique wishbone hinge it ensures the plates are perfectly aligned while you straighten, curl, or wave your hair.  Each plate is precision milled allowing hair to pass through effortlessly.   My all time favorite feature like on all the new products is the auto shut off  after 30minutes of non use.  Because who needs to worry all day at work if you turned off your flat iron or not.   It is a more expensive flat iron but totally worth it.


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

Where is the date code on GHDs?


Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.
When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine see more...

What are GHD platinum plates made of?


The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
My original GHD lasted me 8+ years with absolutely no issues. This GHD lasted me 2 years - out of no where the light started flashing, beeping and it turns itself off. Very very disappointed - these appliances should last so much longer given the price. They just aren't even close to the same quality as the originals. I am very unlikely to purchase another GHD.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I love GHD i purchased this styler in August and can't be happier, i have curly/thick/coarse hair and this styler works amazing, it makes my hair so straight and soft and look amazing, i use it maybe 1-3 times a week and once it's done i don't have to redo it like i have with other flat irons.. I have and will continue to purchase GHD flat irons and products.

In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling.


Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

If you intend to carry GHD hair straightener around town or on trips abroad, storing it in a protective bag is a good idea (you can pick them up for very little from the GHD store). If they are well maintained and stored properly, GHD products tend to last 8-10 years. And remember, the company offers a 2-year warranty, so take advantage of it if problems arise.
Perfect for all hair types, this flat iron needs only 20 seconds to reach its maximum temperature of 365 degrees. According to the smarties in research and development at Ghd, this is the optimal straightener temperature for changing the shape of your hair with as minimal damage as possible. So if you’ve already got damaged, brittle hair, get yourself this straightener ASAP.
This hair iron straightens my hair very quickly, and doesn’t make it look all lifeless like my previous iron did. I have total control over how my hair will look, and I just love that feeling. I must say I burned my hand testing if it was hot. When I first got it, I turned it on, and it started beeping like it was ready just seconds after. I couldn’t and didn’t believe it, so I touched the plate to prove myself that couldn’t be. The rest is history

How do I get my hair to hold a curl?


Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw. 

When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

How do you curl hair with a straightener?


I then bought my platnum, I feel like I have to press harder to close it and the plates dont line up unless you squeeze the tongs fairly hard. I have very thin hair and need to pass over each section many many times. Probably around 10 per section. I feel as though it has damaged my hair because of the amount of passes I have to make. My hair is frizzy a few minutes after styling. This never happened with my older ghd.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
BEST. IRON. EVER. Seriously can't say enough good things about this. It heats up in seconds and tames my hair with 1-2 swipes no matter how unruly it is. I can straighten, curl, or wave my hair with one tool. It is expensive but I had the same one for 7 years before deciding to upgrade to the platinum (had for 2 years now) so it is worth the price!
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
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