There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
I love it
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results. The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs. The Daily Mail called the Eclipse "The Rolls-Royce of irons".
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The Mighty Mini Downtown Styler features lightweight, durable, and microscopically smooth titanium plates which can be used to create straight, wavy, and curly styles with a silky, snag-free finish. A ceramic heating element emits far-infrared heat which locks in moisture and protects the hair cuticle from damage. Reaching 400°F in under a minute, the ceramic produces negative ions which close the cuticle for smooth, shiny, frizz-free results.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue. The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006. It was sold eleven months later to Montagu Private Equity for £160 million. Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.