Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.

After I wore out the brushes on the first two, I was looking for another brand that might have a better, longer lasting brush. I found the Hot Revolver by Martino Cartier. This was a very poor product and extremely overpriced. The brush would not glide through my hair and it was worthless for smoothing. The brush started to "click" and would no longer spin while in my hair. Terrible product.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
very nice and does not burn my hair like prev flat iron
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Great genuine ghds brought to replace my old ones same reliable quality as always.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.
I gave it to my daughter in law for christmas and she absolutely loves it that made me feel good.
Love this flat iron
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
One of the best investments you’ll ever make for your hair is buying a flat iron or hair straightener. It’s one of the most versatile hair tools you’ll ever use. It can help you create curls (kinky or beach-blown waves), flirty flips, or super straight hair. Even the most coarse, unruly hair will bow down to the will of a good flat iron. But like most tools, you need to invest in the best. And what’s best for others does not make it best for you. The wrong choice can cause damage to your hair. So before you head out to buy the first hair straightener you see, let’s talk specifics.

Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:


At most times in most cultures, men have worn their hair in styles that are different from women's. American sociologist Rose Weitz once wrote that the most widespread cultural rule about hair is that women's hair must differ from men's hair.[38] An exception is the men and women living in the Orinoco-Amazon Basin, where traditionally both genders have worn their hair cut into a bowl shape. In Western countries in the 1960s, both young men and young women wore their hair long and natural, and since then it has become more common for men to grow their hair.[39] During most periods in human history when men and women wore similar hairstyles, as in the 1920s and 1960s, it has generated significant social concern and approbation.[40]
love it totally worth it

Best straighter.... And I've literally tried them all


Have been wanting a pair of ghds for ages but couldn't justify the cost got these for 78.00 and well worth the money. I've only had them a week but I've already used them for straightening and curling. They just make styling easy and glide through the hair smoothly. I've got thick curly hair and my hair stayed shiny straight and manageable even after I had been out in the adverse weather conditions usually only have to look at a cloud and my hair kinks and frizzes registered the product on the ghd website straight away no problems there.very happy just wish I'd bought them sooner and saved myself the stress of styling my hair and then having to put it up before I've even arrived at work because it's been ruined in the heat humidity wet.can't fault the product or amazon fast delivery great

However, the plates may be too narrow for those with long hair. Also, the heat settings do not indicate temperature so you don’t really know how much heat you’re exposing your hair to. Though, you are aware that the temperature range is 280 to 450 degrees Fahrenheit. Take note that there’s no automatic shut off feature. But for the price and performance, a lot of people are saying “hell yeah” to this product.


There are many women for whom a flat iron simply isn’t the right choice; their sensitive or thin hair is quickly turned to toast by the high temperatures produced by flat irons. That’s why electric hair brush straighteners became an overnight sensation a few years ago when videos of these often odd-looking contraptions started popping up on YouTube and Facebook. Manufacturers quickly responded, and today there is a wide variety of brush straighteners to choose from.
ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
used ghds for years. I wouldn't use any other straightners. Love them.
Great genuine ghds brought to replace my old ones same reliable quality as always.
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