There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
This flat iron features 1-inch wide ceramic plates with titanium coating, and I love its slick and neat purple design. The Remington straightener heats up in about 30 seconds, and it has 6 heat settings from 310°F to 410°F, so this flat iron works pretty well even for African-American hair. The digital controls with LCD screen make it easy to adjust the right temperature for your hair type. The only thing is, the buttons are on the side, so you may accidentally push them while using the device.
Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.
This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.
Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.

I have owned this straightener for 9 years now and I absolutely love it use it multiple times a week.


If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.

“Barrel” or rotating hair brush straighteners also detangle, straighten and add shine. In addition, hot air is directed into the hair as their ceramic or metallic barrels rotate, adding volume to thin hair. These are the best option for long hair, and the fact that the barrels are circular provides the added benefit of being able to curl as well as straighten.
I read a lot about fake stylers but I have no complaints at all. It arrived on time and with the series number that I was able to register at ghd.com. Works perfectly and stops heating if untouched for some time which helps if you accidentally forget to switch it off.
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