Heats up in seconds awesome flat iron better than the chi and has lasted for several years now. You will not be disappointed
gentle on hair doesn't fry it. Will never buy an off brand again
love this straightener I used to use chi brand and per my hairdresser they sold out a while back and have gone downhill in quality so she suggested I get this brand. So far it is great for my naturally curly thick hair
Still going like a champ after 2 years and heavy use by both my wife and daughter
best flat iron ever this is my 2nd ghd for my daughter away to college. Don't trust the cheapies and burn your hair like I did
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.