ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Great product
My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
love love love this flat iron. I have gone through two quality flat irons in the past few years. Both had wiring issues. I did the research and was looking for a great deal on a high quality product. I totally got it with this product. I was worried with some of the reviews that it wouldn't be a ghd product but before I even used it I made sure I could register it... And I was able to. Does a fabulous job straightening my hair... Love that it takes only a few seconds to heat up. And puts itself to sleep if its unused for 30 min. That was my biggest complaint about my previous solia
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
The VAV hair straightener heats up in about 30 seconds, and you can select the required level of heat from 284°F to 446°F. The buttons are placed in between the plates, so it may be a little inconvenient to adjust the temperature. The current heat level is shown on the LED display. This flat iron can be used for both straightening and curling due to its thin plates.
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.

My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.


worth every penny
The bentley of ceramic flat irons. Review done by a 25 year professional hair stylist my wife . We have over 6 different flat iron similar to this. This one by far is the most well thought out designed. It is light weight the opening spring is not to strong as to cause fatigue under long use. The heat computer intelligently senses and heats the ceramic pads as not to damage the hair. Automatic shut off is great. It heats up very fast and has led light indicator easy to see. The 90 degree cord swivels and makes use really easy not only for home but also for professional use. The rounded tip design doubles it as curl iron. The result is a long lasting shiny beautiful hair do.highly recommended.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
Okay so to begin I wanted a ghd being the top of the line hair straightener in competition with the sudo but I didnt want to pay the 200 price tag so amazon was my best choice.i want to say my previous hair straightener was a solia which is also one of the top hair straightener and I purchased it straight from folica.comcompared to the solia the ghd defiantly beats it and I'm very happy I purchased it.a lot of complaints for the ghd was that people kept getting fake non legit ones I am happy to say I received a legit ghd and you can too.the best way to know if it is legit whether it comes from amazon or not is to check the sellers reviews always do so . I usually buy from those who have usually more then 1000 reviews and score at least a 97 . That is how you know whether you are getting the real deal.second when you receive it to test its authenticity sign up for its warranty from the little paper they give you included. If it has the shiny sticker inside the clasps of the straightener it is most likely the real deal but to make sure you should sign up for again its warranty. If it goes through congrats you have a real ghd this is how you can tell if your ghd is a fake fake fake if it is made in china it is manufactured in p.r.c. Or south korea if the warranty does not work if you do not have the shiny sticker in italso be cautious when buying from a third party seller.also the warranty will most likely be voided if you buy from amazon but you should still sign up for it to check for its authenticity.hope this helped guys
I got these after using my sister in law's ghds and realising that my 11 year old babyliss ones were sadly inferior. I love that they heat up really quickly as when you have 3 small boys to get to school pre school every second counts. The results last overnight too with maybe a quick spruce up the following morning. All in all worth every penny
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