bought this for my daughter as a christmas present. She loves it

In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
got my ghd classic 1 inch styler straightener today and was able to register it on the ghd site with no problem. I was a little hesitant to purchase through amazon b c of a few scary reviews that people had received fakes. If this one is a fake at least I was able to register it with non problem and will get a guaranteed from ghd as a replacement. I dont for see having any problems... I purchased this ghd straightener as a replacement to the one I purchased off amazon well over 4 1 2 years ago it just died last week . I loved my last ghd straightener good luck
I love this machine and ordering from this company was easy it arrived promptly very happy camper

So in the last two years I had been using chi straightens...both broke within a year. My next instinct was to do some flat iron research and came up with the ghd gold flat iron. The price made me nervous being that I've never tried it yet however I was desperate and knew that it would somewhat meet my needs. It's been a month that I've been using this heaven sent product and I have absolutely no regrets.it warms up in literally 10 seconds and gives you a beeping sound when it's ready. One slide through the hair will give you a straight look. I have semi wavy hair so I just apply my heat protectant and flat iron sections and within 15 minutes I'm done you won't regret this purchase. It's also dual voltage which helps me out big time due to travelling.
You cannot fault quality and excellence both things we have come to expect from ghd. Some brands are hyped for no reason but ghd is a case of 'you get what you pay for' and what you get in this instance is very good indeed. The perfect christmas gift for the wife mum partner daughter in your life. You can rely on this brand I assure you.
Love it
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type. 

Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.

I have fine hair but this is the only straightener that works so amazing totally worth every penny
Excellent straighteners. Best I have ever had.
I love this machine and ordering from this company was easy it arrived promptly very happy camper

Like everyone else I was really afraid of getting a fake ghd product from here. In the past I have been ripped off before when trying to buy this straightener but I took a chance anyway and its real I verified it on the website and I got an email back saying its authentic. I am really pleased I got this straightener for 90 dollars
I was in the market for a new straightener and when I was watching videos and reading reviews of this straightener it seemed like one I would want but I couldn't find it for a really reasonable price. Then I looked at amazon and found it for about 110 that was a great deal. So I bought it and it came really fast. It also came in a really cool box. I haven't been using it very long so far but this straightener has proved to be so much better than my old con air infiniti. Best straightener ever
My hair is naturally wavy so most of the time I let it air dry and I walk around looking like I am wearing a nest on my head. Straightening my hair goes a long way in avoiding that look. The straightener that I usually use is manufactured by a popular company starts with an r and cost a mere 22. I think that the differences between this more expensive brand and the one I usually use are insignificant. This styler heats quickly. So does the cheaper model. This styler straightens hair adequately. So does the cheaper model. The only differences are that the ghd classic 1 inch styler has a longer cord with a built in gfci device and remote test reset unit and is about an inch and a half longer which puts your hand further from the heat. In summary this model and brand of hair straightener heats up and straightens no better than a much cheaper model but does seem safer from an electrical heat standpoint. Except maybe for professionals I'm not sure that the significant cost difference over 100 is worth the additional safety features.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
The male wig was pioneered by King Louis XIII of France (1601–1643) in 1624. Perukes or periwigs for men were introduced into the English-speaking world with other French styles in 1660. Late 17th-century wigs were very long and wavy, but became shorter in the mid-18th century, by which time they were normally white. Short hair for fashionable men was a product of the Neoclassical movement. In the early 19th century the male beard, and also moustaches and sideburns, made a strong reappearance. From the 16th to the 19th century, European women's hair became more visible while their hair coverings grew smaller. In the middle of the 18th century the pouf style developed. During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the early 1950s women's hair was generally curled and worn in a variety of styles and lengths. In the 1960s, many women began to wear their hair in short modern cuts such as the pixie cut, while in the 1970s, hair tended to be longer and looser. In both the 1960s and 1970s many men and women wore their hair very long and straight.[2] In the 1980s, women pulled back their hair with scrunchies. During the 1980s, punk hairstyles were adopted by many people.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
the ghd works wonders on my hair. I have naturally wavy hair that can be difficult to straighten but this product takes care of business. I am definitely hooked definitely worth the money.

Consider this the perfect flat iron for full hair. "It is great for thicker textures because it distributes heat evenly, allowing for less passes through the hair," explains stylist Lacy Redway. The plates "make it easier to straighten or curl longer hair lengths." Redway was responsible for  Tessa Thompson’s sleek ‘do on her past ELLE cover, so you know it’s top-notch.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
very good hair straightener.

When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!
I like soo much I needed a product like this. Really it is the best in the market. The price was the best too
holy crap this hair straighter is awesome heats up hella quick and does an amazing job I have super thick long hair and it works wonders I had no problem registering it with ghd. It is hands down the most impressive straighter I have ever used. I don't think its possible to love a hair product more than I love this thing.
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
pricey yes but what can I say daughter swears by ghd's no substitute no point buying cheaper brands. If she's happy then so am i. Her second paid of ghd's in 10 years so good value.
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
my first time using ghd's and they are amazing I have never been able to get my hair to stay straight with anything else. I tried these and my hair looks fabulous well worth the money
I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.

Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!
Heats up quickly and works great at straightening my hair.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Best iron ever.. Works wonders in just a few strokes and few minutes.
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
My first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
Best straighter.... And I've literally tried them all
I love this flat iron I use it for curling and straightening my hair everyday it is 2 years old and works like a charm. It heats up so fast it does not leave any kinks and I am in love
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
This is the best straightener I've ever used. Absolutely worth what I spent on it. I use it as a curler as well
Absolute best flat iron on the market they last for years so it's totally worth the investment
There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
Love love my ghd I ordered this to replace my last ghd that had lasted me 7 years I love the quality and way it styles my hair.

As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
I had no problems registering my straightener and it works perfectly I love it it straightens so easily and doesn't snag at all like the chi does I would definitely recommend it to anyone
just received these as my first ghds and I'm amazed just how fantastic they are. They've straightened my shoulder length hair so quickly and better than any others I have tried. If you're thinking about getting these do it you won't regret it.

my first ghd and I love it it take 2 second to heat up which is great because I'm always running late. It also gets a lot hotter then my old chi. The most important thing is the auto shut off. My mom leave the house 3 hours before I do most days and she would always forget to turn off the straightener now after 30 mins. It turns off and it beeps every 5 mins to tell me to turn off the switch. I don't worry about the house burning down. I also love how fast my hair is straightened. I also go this a sophora for 185.00 but knew to check amazon first and was very happy with the price. Told all my friends to get one too
We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.
If you have really short hair, you’re better off with a narrow plate, around half an inch in size. If you want to curl your hair, smaller plates are also ideal. For those with longer, thicker tresses, you need wider plates, around 1 1/2 inches, to ensure that you cover more area on each pass. This decreases the amount of passes you need to make, preventing more damage done to your hair.
I love this product it arrived quickly and was exactly what I was looking for at a cheaper price
best straightener I've ever used.
Best hair straightener I have ever used
Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
Bought these at a very reasonable price and they are great.they arrived within the week of ordering them which was also great.
excelent
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.

Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
I replaced my ghd flat iron that was 4 years old. Normal wear and tear prompted to replace my ghd. I love that fact that it has a universal voltage converter I travel to europe a lot . And the flat iron beats chi hot tools and those other crap flat irons that only for last 6 months. First off I have no idea what other people are talking about on the reviews. It is not fake it is very real. I registered the flat iron right away and it worked. I would recommend to purchase it directly from amazon.com sold and ships by . Other sellers....well I probably won't trust them. Cheers.
wife's happy
Excellent product. It works perfect until now at least . My hairs are very difficult to manage and to straighten but with ghd few minutes and they are perfect.
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.

“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”
I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.
I bought a ghd in london while traveling. I couldn't love a hair straightener more. It heats up so quickly and is universal voltage so you can use it anywhere in the world. I've had mine for over a year and use it almost every day. Don't mind the price it is worth it
Excellent buying

A fabulous duo of top notch ghd products. Firstly the styler it's easy to use as it automatically heats to a predetermined non adjustable 185 c optimal for styling without damaging hair. Should one need a higher temperature then this is not for you. It's supplied with a chunky 20 cm square heat mat to protect surfaces and it auto powers off after 30 minutes if not in use. Given its speedy heat up rate I reckon this could be reduced to 10 minutes in use great results are possible with very little practise.and the hairdryer very nicely balanced with good access to the controls without stopping. The lower switch is the 3 position fan speed off medium high but it doesn't sit quite right ... To get to the highest speed one has to push the end of the switch down into the handle its as though the switch has not been installed level vertical but it's not a huge problem the 3 position heat switch is much better. The cold shot button requires a fair bit of effort to hold in with 1 finger for anything more than a few seconds.both have very good quality cable that are properly flexible unlike some 2.7 m styler 3.0 m on the dryer. With regard to cables the manufacturer's make it clear that the cables should not be wound around the device but folded as they were as they came out of the box ... That's ok in theory but using the twist ties is not practicable so it would have been useful to include some cheap and easy method of coiling the cable especially for travelall said and done superb kit with a niggle about a switch and cable storage
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.

If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Love this brand very happy
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
A replacement as loved the first ghd straightener I bought.
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