The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.

Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.


I have NEVER, I repeat, NEVER been able to get a curl in my hair. I got a perm when I was a kid and the ish fell out! Anyways, I bought this at Target just in case I needed a QUICK AND EASY return (smell what I'm stepping in, Amazon?), and I have to say I am amazed. I read the directions thoroughly, because let's face it - this thing looks a little terrifying and conjures memories of getting my hair wrapped up in a spiral brush as a kid. Small brushed pieces, 1-inch, face towards the head, yadda yadda, some beeping, stay calm...VIOLA - magic curls. I actually plugged this beautiful baby in at my desk at work, and used a pocket mirror to test it out, I couldn't stand the wait! I also tested a piece of my boss' hair for good measure. She is purchasing one ... full review
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.

Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
Yes I would recommend this to friends my husband bought it for me and I love it works great

well my last and original ghd's gave up the ghost after 12 years hope these last as long as I didn't think it was worth wasting money on cheaper brands and getting them from us saved me bundles. Amazon rocks


“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
There are less expensive stylers but if you use one everyday you want one that works very well.this one works great. It's well built to begin with. The grip is easy to hold and it springs open when you aren't clamping it. There's a very long 9 foot cord and unlike any others I've seen it connects to the styler with a swivel. That makes it easy to maneuver especially for styling someone else's hair if you need to walk around them and go at it from all sides. The other thing that makes this extremely useful is how quickly it heats up and is ready to go. Turn it on and it beeps and then in under half a minute it beeps again twice signaling it is ready.you can straighten hair very quickly and it does an impressive job. Curling is easy too whether you go for tight curls or wavy hair.if you leave it sitting and forget to turn it off it shuts off automatically after half an hour. I almost think that it would be better to shut off after 15 minutes inactive. Given how quickly it heats up that wouldn't be a bother if you happened to step away too long inadvertently. Easy to use built to last and built safe this heats up quickly and does a good job.
it heats instantly and easy to handle. I love it
love it
Wonderful product I just love it take it from me you must spend the extra money and buy the more expensive professional version of this product. It makes a huge difference great seller product came one day sooner than expected.
I had this hair styler when it was first released and when mine finally died I was distraught as I could not find it, or anything like it, locally. When I finally found it on Amazon, I was so relieved! I am so happy to have this as it works great for me. My hair is short but I think your hair length is irrelevant. My hair is not curly but it has body and is a little coarse. When it rains or I am in a humid environment, it will frizz a bit. This hot air styler--which does away with the need for a separate brush--works perfectly to smooth out my hair and at the same time add volume and direction to my hair. A friend saw me using it at the beach recently and wanted to get one too. It ... full review
my styler seems to be legitimate and has the shiny sticker and seems to be correct in all other ways. It does indeed work so that really is all that matters. I was given this free for an honest review. I have to say overall I like this styler. It is the perfect size for my hair as it is short and medium in thickness. The styler it self is a little heavy to hold up for long periods so just be warned about that and it rolls on my counter top. It heats up quick and works great though and I love that I can curl or straighten and it has an auto shut off in case I forget to turn it off that is the best feature to any styler in my opinion so I do not burn my house down . Also this one in particular looks very nice not that it matters for functionality but it is a pretty iron. I was able to straighten my hair in far less time than my previous straightener and it seems also I am not using nearly as much heat. So I love this styler and my only complaint is that it is a bit clunky to hold.
I was just replacing the one I had. Great flat iron.
I have been using straighteners for a number of years but not until now have I found the best yet... They are very kind to my hair and make a huge difference... I will always use ghd's from here on in.
I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.
Best straighter.... And I've literally tried them all
I was able to register my ghd straightener on the official site. This was an excellent replacement when my ghd straightener that I had for 7 years finally gave out.
I was worried that because ghd's are so powerful they would make my hair like straw but they have made my hair feel like I have been to the hairdresses everytime I straighten it I am very pleased with them as it has they are so quick and easy to use and heat up in no time. I would suggest them to anyone
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