I was replacing this with my previous ghd which I got for full price and worked great for years.. Though I was a bit skeptical after reading the reviews but couldn't resist because of the price.. I checked the product the minute I got it and went online and found out I got the original..
The FemJolie flat straightening brush is convenient because of its lightweight, less than one pound. It’s extremely flexible because it allows you to select temperatures as low as 176° (too low for most users, but not bad for a brief touch-up) and as high as 450° (the right setting for those with very thick hair) in increments of 9°. The brush auto-locks at your selected temperature so you can’t burn your hair by mistake and so it automatically heats to the right temperature every time you use it; you can easily override the auto-lock if you choose.
There are many options to embellish and arrange the hair. Hairpins, clasps, barrettes, headbands, ribbons, rubber bands, scrunchies, and combs can be used to achieve a variety of styles. There are also many decorative ornaments that, while they may have clasps to affix them to the hair, are used solely for appearance and do not aid in keeping the hair in place. In India for example, the Gajra (flower garland) is common there are heaps on hairstyles.
Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
Love love my ghd I ordered this to replace my last ghd that had lasted me 7 years I love the quality and way it styles my hair.
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]
The Glamfields straightener, like most of our top-ranked models, releases negative ions to fight frizz while preventing split ends and knotting. Performance, though, sets it apart from the pack. Hair is straightened beautifully and quickly with the unit’s metal ceramic heater requiring just a 40-second warm-up, eliminating a long wait for the brush to reach temperature. And speaking of temperature, there are 12 heat settings ranging from 250° (ideal for brittle hair) to 450° (hot enough to straighten extremely thick or wavy hair).
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I was pretty skeptical about buying the ghd professional from any site other than the ghdhair.com website. After reading several reviews how could I know if I was going to paying for a fake one or not but by waiting until it came in the mail and going over the checklist as well as registering it I'm so glad I took the chance because according to the ghdhair.com registry this one is real I love this straightener my hair is naturally wavy and even though I have alot of it my hair is fine. I have short medium hair length and needed a straightner that was going to be able to make my hair iron board straight. I got a new chic hair cut and it looks awful either other way. Also battling the southern humidity is a challenge in itself but with this straightener and some hydrating oil my hair is exactly like I wanted it it heats up super fast and works it's magic in few passes thru the hair. Not to mention the sweet deal of 60.00 off because I ordered thru amazon
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
Ordered as replacement for older ghds which had developed an intermittent power problem due no doubt to winding cable around the tongs to keep them closed . Great value and work perfectly. Recommend alternative means of keeping jaws closed in future try the travel pouch
This is the best straightener I've ever used plus I can curl with it I registered it online and activated the guarantee. Great product
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
I was delighted to get this set as I am a carer for a young woman who has long hair which she loves to have straightened after washing. Her old straighteners have recently packed up so these could not have come at a better time.beautiful set by a well known and trusted brand who are known to produce good quality straighteners.this set comes with clips paddle brush and the straighteners plus a heat mat wrap.in use they are amazing and hands down the best straighteners i’ve ever used for my client who has quite thick hair. She absolutely adores them and loves being able to boost her confidence with a well groomed hair style.i am guessing these have been produced for the christmas shopping period and they are a beautiful luxury gift for anyone who has hair long enough to need them. The box is a very pretty gold colour and I can see it looking pretty on a dressing table.
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.
Upper-class people have always used their hairstyles to signal wealth and status. Wealthy Roman women wore complex hairstyles that needed the labours of several people to maintain them,[44] and rich people have also often chosen hairstyles that restricted or burdened their movement, making it obvious that they did not need to work.[45] Wealthy people's hairstyles used to be at the cutting edge of fashion, setting the styles for the less wealthy. But today, the wealthy are generally observed to wear their hair in conservative styles that date back decades prior.[46]
ghd does not fail to impress. After my 1st ghd iv styler which worked perfectly for 11yrs stopped working I felt handicapped not forgetting my hair looked like a mop. After using my new ghd iv styler I remembered how easy straightening hair is.
After the war, women started to wear their hair in softer, more natural styles. In the early 1950s women's hair was generally curled and worn in a variety of styles and lengths. In the later 1950s, high bouffant and beehive styles, sometimes nicknamed B-52s for their similarity to the bulbous noses of the B-52 Stratofortress bomber, became popular.[31] During this period many women washed and set their hair only once a week, and kept it in place by wearing curlers every night and reteasing and respraying it every morning.[32] In the 1960s, many women began to wear their hair in short modern cuts such as the pixie cut, while in the 1970s, hair tended to be longer and looser. In both the 1960s and 1970s many men and women wore their hair very long and straight.[2] Women straightened their hair through chemical straightening processes, by ironing their hair at home with a clothes iron, or by rolling it up with large empty cans while wet.[33] African-American men and women began wearing their hair naturally (unprocessed) in large Afros, sometimes ornamented with Afro picks made from wood or plastic.[14] By the end of the 1970s the Afro had fallen out of favour among African-Americans, and was being replaced by other natural hairstyles such as corn rows and dreadlocks.[34]
I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.
I was pretty skeptical about buying the ghd professional from any site other than the ghdhair.com website. After reading several reviews how could I know if I was going to paying for a fake one or not but by waiting until it came in the mail and going over the checklist as well as registering it I'm so glad I took the chance because according to the ghdhair.com registry this one is real I love this straightener my hair is naturally wavy and even though I have alot of it my hair is fine. I have short medium hair length and needed a straightner that was going to be able to make my hair iron board straight. I got a new chic hair cut and it looks awful either other way. Also battling the southern humidity is a challenge in itself but with this straightener and some hydrating oil my hair is exactly like I wanted it it heats up super fast and works it's magic in few passes thru the hair. Not to mention the sweet deal of 60.00 off because I ordered thru amazon
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
Another excellent budget hot air styler is the Remington Style and Curl Air Styler and with 9 customer reviews giving 4.7 out of 5 stars I would recommend this product.  This is a great on the go styler because it is lightweight so easy to pack away.  It has two attachments so is suitable for medium length and shorter hair (25mm brush and 19mm brush) and has two heat and speed settings so you can set your curls and fast dry hair prior to styling.  The Remington Style and Curl is good for flicks, curls and adding volume, giving a glossy, lustrous finish.  Reviewers like the fact that it can be used on damp as well as dry hair and all say that it works a dream.

Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
best service and great price.
it has been 3 years and this thing works like it did the first time I used it which is wonderful love how small it is and easy to travel with. Great product.

this is my 2nd ghd I love this straightener
I bought this not to straighten my hair but to add long lasting curls. Once you get the hang of it this works great. My curls stay in longer than when I use a curling iron or hot rollers.
I love my new ghd professional original styler 1 inch. The dual voltage allows me to style my hair when traveling which was a real problem before. Compact to take on any trip. Love it
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.
by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
I have fine hair but this is the only straightener that works so amazing totally worth every penny
worth every penny
this edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
Love ghd this was the cheapest price if your shopping around
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
Between 27 BC and 102 AD, in Imperial Rome, women wore their hair in complicated styles: a mass of curls on top, or in rows of waves, drawn back into ringlets or braids. Eventually noblewomen's hairstyles grew so complex that they required daily attention from several slaves and a stylist in order to be maintained. The hair was often lightened using wood ash, unslaked lime and sodium bicarbonate, or darkened with copper filings, oak-apples or leeches marinated in wine and vinegar.[12] It was augmented by wigs, hairpieces and pads, and held in place by nets, pins, combs and pomade. Under the Byzantine Empire, noblewomen covered most of their hair with silk caps and pearl nets.[13]

I wasn't sure what to expect with this flat iron but it is really amazing. It is ready really quickly less than 20 seconds and straightens styles my hair quickly. The straightening is even seeming to last into a second day. Can't say that about my old one ... Highly recommend as a sidenote it was an authentic ghd I was able to verify register it with ghd with no problems.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.

My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
Nothing much to say except for this is the best investment I've ever made it leaves my hair so perfect and I love that it goes into sleep mode. Such a cool feature

perfection is the word to describe the ghd classic styler...it's easy to use and the hair style last longer than by using other regular stylers sold on the market...once you try it you will see the difference right away.
Very good styler and much cheaper than in the store.always difficult to find good quality not damaging styler with dual voltage.very pleased
So, which ones are worth their weight? HSI Professional's flat iron hair straightener, $39.36, has more than earned a mention, with over 21,000 five-star reviews on Amazon. The ceramic-plate iron has won over its fans because of how quickly it heats up, how smoothly it straightens hair (no painful snags!), and how long the results last. One reviewer says it works well enough to keep hair smooth for up to four days, while another claims it's more effective than a much more expensive alternative. The kit sold on Amazon also comes with a travel pouch, hot tool glove, and a sample argan oil hair treatment, so you'd be getting more than your money's worth with this cheap pick.
it has been 3 years and this thing works like it did the first time I used it which is wonderful love how small it is and easy to travel with. Great product.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Best flat iron ever.....gets very hot
I bought this knowing that it had great reviews and hoping that I wouldn't receive a fake like some others had reported in their reviews. I was fortunate enough to receive the real ghd classic styler successfully registered it on the ghd website and have loved it every single time I used it.i am half puerto rican with very naturally curly hair and this works wonders. It offers a all day straightening power and works wonderfully when I use it to curl the ends of my hair also.if you can take the risk of possibly getting a fake I highly recommend this product. Well worth every penny.
Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
I was able to register my ghd straightener on the official site. This was an excellent replacement when my ghd straightener that I had for 7 years finally gave out.

I love this product I have curly wavy medium thick hair and it makes my hair feel silky and smooth. The iron heats up really quickly and easy to use. This product came in brand new as if I had just bought it from the store myself love it.
My first ghds and I would highly recommend them they heat up in seconds and my hair stays straight for days.

the best hair straightener I have ever used. Could not have been happier with the results.
Start styling with Hanz de Fuko’s, Hybridized Wax, a water-based styler that makes it easy to work with, providing medium hold and satin shine. Work it through wet hair to lock in a clean, modern finish or use on dry hair for the perfect satin shine. Additionally, it works as a heat protectant just before blow drying or flat ironing. For the perfect balance of flexibility and firmness, use Hanz de Fuko’s, Sponge Wax for limitless styling creativity and long-lasting, pliable hold. Designed for the hassle-free man seeking effortless styling.

since my 10 year old ghds finally packed in a year ago I've been using a well known but inferior brand which were much cheaper and have really noticed the difference my hair took longer to style and was drier and frizzier than when I was using the ghds. Therefore these straighteners were a real treat to use.they heat up in a few seconds and give a 'beep' warning signal when they're ready to use. The paddles are narrow but plenty wide enough for my short thick hair. My hair glided through smoothly without tangling or pulling leaving my hair smooth shiny and straight.these straighteners come with a very long 2.7m cable. Unfortunately it has one of those rounded plugs which are really difficult to pull out of the socket. This didn't bother me too much as I leave mine plugged in and switch the socket on and off as required. On that note for safety reasons the straighteners start beeping after a few minutes of not being used and switch off completely after 30 minutes.for me ghds will always be worth the money. These come with a 3 year warranty and my previous pair lasted 10 years so I think they're a great investment.
amazing best hair straighteners I have ever used by far would definitely recommend to a friend
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.

It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.


no matter what hair straightener I purchase I always go back to my ghd hair straightener.always does an amazing job
gentle on hair doesn't fry it. Will never buy an off brand again
ordered straight from amazon. Was able to register on ghd site love this straightner had a chi before but it broke after 5 years of having it and someone told me to try this and im glad I did
The one I got was real and I've had it for 2 years now I love it
Ceramic irons heat up quickly and distribute heat evenly. These irons don’t have cool spots so you can be sure to get an even straightening every single time. These are ideal for those with fine, thin strands. Just be aware that not all flat irons marketed as ‘ceramic’ are pure ceramic. Some only feature a ceramic coating which wears off over time, causing damage to your hair.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
I previously purchased this item from a salon for 2x the price and loved it before it finally died 2 years later. Purchased from this seller and was a bit concerned from previous reviews about it being fake . As far as I can tell it is authentic was able to register the product with serial number on ghd website works wonderfully and I am very happy with my purchase.

love it
I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one

used ghds for years. I wouldn't use any other straightners. Love them.

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