These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Best hair straightener I've ever used. Had for years still working
In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.
The Glamfields straightener, like most of our top-ranked models, releases negative ions to fight frizz while preventing split ends and knotting. Performance, though, sets it apart from the pack. Hair is straightened beautifully and quickly with the unit’s metal ceramic heater requiring just a 40-second warm-up, eliminating a long wait for the brush to reach temperature. And speaking of temperature, there are 12 heat settings ranging from 250° (ideal for brittle hair) to 450° (hot enough to straighten extremely thick or wavy hair).
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™.

Once you have a pair of ghds you will never go back to anything else.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
best styling product I have ever purchased.
I was worried per the other reviews but I received my ghd and was able to register it on the ghd website. All is well and it's working great so far

If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.

recommended by my hair stylist. Was planning to order regular model but professional model was on sale. Heats up very quickly. Works great. I have curly hair but no on knows
These are not a good as the origanal ghds. I use them for curling but it’s as if they don’t get hot. They don’t seem as smooth on the hair either

It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.


The InfinitiPro by Conair has extra-long 1-inch tourmaline ceramic floating plates with 30 different heat settings (maximum heat is 455 degree Fahrenheit) and an extra long swivel line cord. It is perfect for creating silky smooth, straight hair or shiny curls. You can use it whether you’re hair is delicate, medium, or thick and hard-to-straighten. AND it has an automatic shut-off feature. It only takes 15 seconds to heat up which means that you can style your hair pretty quickly. However, like our first pick, the settings do not indicate the temperature. Also, the handle can get very warm. The plates also do not completely close unless you put quite a bit of pressure on them. It also doesn’t feature a safety latch that will keep the flat iron closed when you put it down while it’s still hot.
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.

Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.

I gave it to my daughter in law for christmas and she absolutely loves it that made me feel good.


The amazing number one selling hot air styler the Babyliss 2777U Big Hair Rotating Styler does everything for you except wash your hair!  The rotating mechanism changes direction from clockwise to anti-clockwise meaning your hair is soon a mass of beautiful tumbling curls bringing salon style results to your home.Developed with ionic technology, it has the ability to produce great shine and lustre to even the dullest of hair and it has 2 speed settings plus a cool shot as well as 2 heat settings.  I believe this to be an all over winner (I have one) but it is not suitable for shorter hair styles.  It sells at a discount on Amazon.co.uk and is well worth the investment.  Out of 782 reviews, 544 users gave it 5 stars and 117 users 4 stars.  It’s a winner!
When it comes to straightening, the hair color doesn’t matter so much. Its thickness and health are way more important. If you have such a question, you may be one of the girls out there who have African American hair or Asian hair. Your hair is probably dense, thick, and hard to tame. For styling it, you need a flat iron that can maintain high temperatures. Other features depend on your hair length and health.

love it totally worth it
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year
amazing styler curls my stubborn hair perfectly
thank you
I am a loyal ghd purchaser but unfortunately my last set died after approximately five years daily use these are a perfect replacement. I have shoulder length hair and these are a great size for both curling and straightening.i also bought them when they were on offer so saved 10 and with prime delivery I didn't have to survive without my essential ghds.
Sometimes, you may need a helping hand with matters such as elongating your curls, holding shape, or overall definition. With these products at the ready, these concerns are a thing of the past! Whether you need an all-day hold formula to keep that beautiful curl pattern in place, an anti-shrinkage gel to keep your curls long and springy, or a gel that is olive oil based to help you achieve your style while staying hydrated, we have you covered with these fan favorites. From frizz fighting to shape holding, we have it all in one place. It doesn’t matter if you prefer gel, heavy cream, or a lightweight spray, you are sure to find the right solution to meet your preferences and style goals in this collection. Not sure which one to try out? Read the helpful reviews from fellow users to get the inside scoop. Achieve your perfect look today! 
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!

Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend


If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
Just as described love it
I was weary about buying this flat iron I was afraid it was a fake . My fingers were crossed while entering my codes and it said you are the chosen one . I did not purchase mine straight from amazon just one of the sellers on amazon.
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
heats up super fast. Straightens better than the chi that I used before and also doesn't seem to snag my hair like the chi would sometimes. Very satisfied and hope it lasts for years to come.
this edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
Bought these and have validated with ghd and they are authentic. My last pair of the same model lasted 13 years I travel internationally a couple of times each year and it is so easy to just plug into an adapter for the same power abroad.
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
I have very thick, long and wavy hair and this hair dryer/straightener is the best ever at making it look like I just stepped out of a salon! I have a ton of different hair styling tools mostly because I had not found one that really does what I need well--until I bought this one! It dries & straightens my hair in just 10-15 minutes and instead of a flat dry look I get from a hair straightener it looks silky! People at work keep asking where I get my hair done at. It is fabulous at helping get the hair in the back of my head. I LOVE, LOVE, LOVE this dryer! Thank you finally Revlon! P.S. How did the rest of you get to sample it for free! I would love to be on that list!

so turns out the straightener was real. Thank you so much for the staple beauty tool makes your hair so silky and manageable. I use mine strictly for straightening.


Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
so nice
wife said this is the best
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.
This straightener is amazing. Although it only has one heat setting it heats up immediately and gets the job done. It doesn't feel like it's frying my hair. I love it.

These glacial blue stylers are gorgeous. Slimline but not compact they come in the standard heatproof carry wrap favoured by and included with all ghd products. These make an excellent gift. They come enclosed in a gorgeous sturdy high quality box. The stylers themselves heat up nice and quickly usable in no time at all. For cooling down this takes a while and I'd definitely recommend to use the mat provided for safety. Well manufactured and a quality product as expected from this brand.
When is a “big head” a positive instead of a negative? When the head is on a high-quality hair brush straightener, of course. This Glamfields product jumped to the top of our rankings because the Groom+Style review team simply loved the large size and shape of its rectangular brush head; it’s bigger and wider than on other straightening brushes, allowing it to grab more hair on each pass. That, plus the comb’s dense teeth, lets you get the job done more quickly, whether your hair is thick or thin, lustrous or dry.
Best straighter.... And I've literally tried them all

In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™.

I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.

The V Gold Max Styler from ghd has great 5* reviews on lookfantastic; making it one of our all-time best hair straighteners. The larger plates on the styler make it ideal for thicker and curlier hair which needs extra heat to fully smooth the fibres. The contoured edges and wider plates also help create beautifully loose curls and waves; making it a great multi-tasking styler should you want a product which does more than straighten your hair.
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
I have very thick, long and wavy hair and this hair dryer/straightener is the best ever at making it look like I just stepped out of a salon! I have a ton of different hair styling tools mostly because I had not found one that really does what I need well--until I bought this one! It dries & straightens my hair in just 10-15 minutes and instead of a flat dry look I get from a hair straightener it looks silky! People at work keep asking where I get my hair done at. It is fabulous at helping get the hair in the back of my head. I LOVE, LOVE, LOVE this dryer! Thank you finally Revlon! P.S. How did the rest of you get to sample it for free! I would love to be on that list!
Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend
This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.

The plate is the part of the hair straightener that heats up and used to press your hair. Now, hair straighteners come in different plate materials and sizes. Most plates have a width of 1 inch which work for most people and that’s perfectly fine. However, to really get the most out of your flat iron, you’ll need to consider your hair and styling needs when deciding plate size.

I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.
From the 16th to the 19th century, European women's hair became more visible while their hair coverings grew smaller, with both becoming more elaborate, and with hairstyles beginning to include ornamentation such as flowers, ostrich plumes, ropes of pearls, jewels, ribbons and small crafted objects such as replicas of ships and windmills.[14][21] Bound hair was felt to be symbolic of propriety: loosening one's hair was considered immodest and sexual, and sometimes was felt to have supernatural connotations.[22] Red hair was popular, particularly in England during the reign of the red-haired Elizabeth I, and women and aristocratic men used borax, saltpeter, saffron and sulfur powder to dye their hair red, making themselves nauseated and giving themselves headaches and nosebleeds.[12][23] During this period in Spain and Latin cultures, women wore lace mantillas, often worn over a high comb,[14][24] and in Buenos Aires, there developed a fashion for extremely large tortoise-shell hair combs called peinetón, which could measure up to three feet in height and width, and which are said by historians to have reflected the growing influence of France, rather than Spain, upon Argentinians.[25]
Users with super-thick hair have given Remington's 1" Pearl Straightener the stamp of approval on Target's website, praising it for quickly and easily smoothing strands. According to reviewers, the $24.99 tool stands up to counterparts that are more than six times the price, so you'd be hard-pressed to find a better deal out there. It has multiple heat settings, allowing you to adjust the quick-heat plates to just the right temperature to create pin-straight hair or soft curls.
Arrived on time product just as described this is my second pair of ghd's and I wouldn't be without them. A girls best friend. Would definitely recommend.
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.

At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
Ghd styler is the best. Had it for years
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
this is the second ghd I've bought off amazon in the last 6 months 1 for my sister and 1 for me I truely love them... You can't beat a ghd good hair day ... I was in both cases afraid of it being a fake as some reviews stated. Both times I took the advice to go to 'buying options' and to ensure you are getting it direct from amazon... They registered fine.i recommend this product 100 you will never go back to any other brand they are so fine I love the ghd's and they are not wrong I always have good hair day's ......weather permitting... I live in australia and the only thing other expence was an adapter which was fine ... I love ghd
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
The 9-foot power cord means you never have to worry how far away the outlet is from where you’ll be styling your hair. It is more expensive than some of our other picks but it’s not as expensive as the BabylissPRO. However, it doesn’t have an automatic shut off feature and the temperature range only reaches 410 degrees Fahrenheit. Also, there have been reports from users that their HAI Classic only lasted a year or two.

my old ghds where nine years old and finally died lol I got these ones and was very happy quick delivery as well very light weight compared to my old ones but I checked the authenticity of them on ghds website and they are they real mccoy lol
great straighten gets hot fast and works quickly only have to move through hair 1 2 times and its perfectly styled have tried other brands and this is the best one
I was nervous after reading some reviews that others received a fake ghd. I had no problem registering this on their website and it looks identical to my old model which I bought for double the price four years ago.
I had heard from a number of people that the ghd was the goddess of straighteners but I must admit I was sceptical. I bought a cheap straightener a few years ago and rarely used it as it took ages to heat up and wasn't very effective. Finally having had enough of looking a mess I decided to go for it and try the ghd and I'm delighted to report it lives up to its reputation. It heats in a matter of seconds and it glides through my hair quickly and smoothly.one little niggle for me is that ghd didn't supply a little bag to store the straighteners considering the price surely they could have thrown one in for the sake of customer contentment however apart from that it's a first rate implement.i got compliments the first time I used it mind you I had been looking like I'd been dragged through a hedge backwards up to then. So thanks ghd for unveiling the new sleek me
Lovely item the usual excellent quality from ghd
Works well checked the serial number on ghd's website and was authentic. Paid much less than other stores that are selling it over 200 at sephora definitely recommend
bought for my wife to replace the last pair of ghd. She loves them
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