the best worth every penny
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Easy to use. Quickly heats up and gives a soft beep when it's ready. Much prefer it over the chi straighteners I've used in the past


“Being a mom of two, it’s hard to have time to get my hair done, but with this, I do my hair in 30 minutes, rather than over an hour. I haven’t bought a new straightener in probably four years, and I bought this with very little expectations. OMG! First of all, not only did it take half the time to do my hair, but it left my hair as amazing as I always wanted it! Super silky-smooth. I then used it to make some curls on my 8-year-old. In less than 15 minutes, I was done with her hair and she was in love with the curls.”
Bought these and have validated with ghd and they are authentic. My last pair of the same model lasted 13 years I travel internationally a couple of times each year and it is so easy to just plug into an adapter for the same power abroad.
There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!

foremost rest assured that if you purchase this item directly through amazon it is guaranteed authentic. If you purchase from a third party here there is no such guarantee. Before ordering this item I read the reviews and saw that many folks who purchased through the third party option ended up with counterfeit versions. And if this has happened to you please notify amazon immediately ... They will resolve the issue and the third party vendor will lose the right to sell at amazon. They take this very seriously. As for the product itself it does not get any better. It's just that simple. For years I have used the t3 line. I love their appliances and have never had a single complaint. But this ghd is even more outstanding.the straightener heats quickly and evenly. When hair is done in appropriately smaller sections this is a one pass system. It took me less time to straighten my hair with this ghd than with my t3 since my t3 often needs some quick touch ups .the swivel cord is a luxury that every straightener should have. In my opinion it's actually a safety feature rather than a convenience .my only tiny quibble is the fact that it does not come with a travel case. I had this small hope that it would be under the straightener so I took apart the box ... But no. My t3 came with a heat resistant travel case. I have taken it on every trip ... And never once had a problem. Here I am not sure that I'm willing to just toss it in my bag and hope nothing happens. Man and this straightener was sooo close to perfect if healthy hair is your priority choose this over any low end unevenly heated bare metal straightener. Yes it is expensive but when considering the health of your hair it is entirely worth it.by all means this is a superior product.


This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
I have very thick, long and wavy hair and this hair dryer/straightener is the best ever at making it look like I just stepped out of a salon! I have a ton of different hair styling tools mostly because I had not found one that really does what I need well--until I bought this one! It dries & straightens my hair in just 10-15 minutes and instead of a flat dry look I get from a hair straightener it looks silky! People at work keep asking where I get my hair done at. It is fabulous at helping get the hair in the back of my head. I LOVE, LOVE, LOVE this dryer! Thank you finally Revlon! P.S. How did the rest of you get to sample it for free! I would love to be on that list!
I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
great set of 'original' ghd's... Had similar back in the 90's and I loved them then. I had them for years before they gave up then I tried various other cheaper makes of straightners as well as some of the limited edition ghd's ...none as good as my original ghd's. Noticed these at a good price and bought them in time for the christmas festivities I have no regrets love them
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
Simply the best
I have purchased may flat irons in the past and the ghd is far superior than all others. Heats fast and turns offwithin 30 mins. If not in use. This is soo worth the money. Thanks amazon
“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.
Love the styler.

thank you
I’ve had the ghd straightener for nearly seven years love it
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.
bought this as a replacement for the last pair. Purchased the same as before as tried and tested for years. Love ghd wouldn't have anything else
For normal to medium thick hair, the ideal temperature is somewhere between 300 to 350 Fahrenheit. If the length is below the shoulder, experts recommend the heat setting 360 to 380 degrees Fahrenheit. If you can, choose a model that has a digital panel. This allows you to see exactly how much heat the hair straightener is pressing onto your hair at any given time.
I have been looking to replace my chi flat iron for some time as it seems to really damage my fine hair. My stylist used the ghd but I figured no way was I gonna pay the high price. So I searched online and found this deal. I was worried it might be a knock off not authentic. However the box came sealed with registration information with the company. It is the real deal and I registered it for the warranty. It works so much better than the chi only requiring 1 or 2 swipes through my hair to create the look. It heats up fast too which I appreciate when I am in a rush. Don't delay this is the best price you will find for this product and you won't regret it

For normal to medium thick hair, the ideal temperature is somewhere between 300 to 350 Fahrenheit. If the length is below the shoulder, experts recommend the heat setting 360 to 380 degrees Fahrenheit. If you can, choose a model that has a digital panel. This allows you to see exactly how much heat the hair straightener is pressing onto your hair at any given time.

I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
Best straighter I have I ever spend my money in .. I have had mine for over 7 years love it ..my hair is super super curly and thick and it does magic ..
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!

The straighening ceramic plates of the ghd Gold Pure Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold design adds a touch of luxury to the styler as the round barrel shape makes the Gold Pure Gold Styler perfect for easy, versatile, snag-free styling.

I was little concerned as some people mentioned getting fakes but this is the real deal. It is so slick that it is almost too slick the hair slide through really quickly.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
authentic and really high up in the hair straightener choices. And at a good price I got tired of worrying about burning my hair so this is perfect.

I was not expecting this kind of straightener from ghd. Complete waste of money. Cheap quality straightener.
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out. 

Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
The bentley of ceramic flat irons. Review done by a 25 year professional hair stylist my wife . We have over 6 different flat iron similar to this. This one by far is the most well thought out designed. It is light weight the opening spring is not to strong as to cause fatigue under long use. The heat computer intelligently senses and heats the ceramic pads as not to damage the hair. Automatic shut off is great. It heats up very fast and has led light indicator easy to see. The 90 degree cord swivels and makes use really easy not only for home but also for professional use. The rounded tip design doubles it as curl iron. The result is a long lasting shiny beautiful hair do.highly recommended.

Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
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