First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
this is an amazing product. I have had it for years and it hasn't broken or not heated to the max heat level once. If it ever dies I'll definitely buy another.

The V Gold Max Styler from ghd has great 5* reviews on lookfantastic; making it one of our all-time best hair straighteners. The larger plates on the styler make it ideal for thicker and curlier hair which needs extra heat to fully smooth the fibres. The contoured edges and wider plates also help create beautifully loose curls and waves; making it a great multi-tasking styler should you want a product which does more than straighten your hair.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
The male wig was supposedly pioneered by King Louis XIII of France (1601–1643) in 1624 when he had prematurely begun to bald.[17] This fashion was largely promoted by his son and successor Louis XIV of France (1638–1715) that contributed to its spread in European and European-influenced countries. The beard had been in a long decline and now disappeared among the upper classes.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
excellent product best on the market
got my ghd classic 1 inch styler straightener today and was able to register it on the ghd site with no problem. I was a little hesitant to purchase through amazon b c of a few scary reviews that people had received fakes. If this one is a fake at least I was able to register it with non problem and will get a guaranteed from ghd as a replacement. I dont for see having any problems... I purchased this ghd straightener as a replacement to the one I purchased off amazon well over 4 1 2 years ago it just died last week . I loved my last ghd straightener good luck
Work great
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.
this was my 2nd one and I couldn't be without it
love it...Worth It...This product would be great for thin or short hair and fantastic for swirls....I loved this styler two in one straightens and curles perfect cureles and beach waves takes me 5 min to straighten n style my hair I have pretty stabborn hair and most of all I like that it has only one button on/off so I don't have to think what temperature to choose ) 
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