I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website

this is an amazing product. I have had it for years and it hasn't broken or not heated to the max heat level once. If it ever dies I'll definitely buy another.

* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
If hair is pinned too tightly, or the whole updo slips causing pulling on the hair in the follicle at the hair root, it can cause aggravation to the hair follicle and result in headaches. Although some African-Americans may use braiding extensions (long term braiding hairstyle) as a form of convenience and/or as a reflection of personal style, it is important not to keep the braids up longer than needed to avoid hair breakage or hair loss. Proper braiding technique and maintenance can result in no hair damage even with repeated braid styles.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.US two pin plug

Love my straightener and i’ve had it for about a year now
Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
good price for ghd's so very pleased
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]
“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
amazing styler curls my stubborn hair perfectly
Styling tools may include hair irons (including flat, curling, and crimping irons), hair dryers, and hair rollers. Hair dressing might also include the use of hair product to add texture, shine, curl, volume or hold to a particular style. Hairpins are also used when creating particular hairstyles. Their uses and designs vary over different cultural backgrounds.

Best straighter.... And I've literally tried them all


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Love ghd this was the cheapest price if your shopping around
Has the perfect heat so that it doesn't get my hair. I've used a chi for years but this is by far better. No breakage and not as many fly aways and I have very frizzy damaged hair.

bought this for my daughter as a christmas present. She loves it
Just like the other reviewer I am not surprised to see a bad review about ghd. A lot of the ghd irons sold on this website and others are fake reproductions sold as the real thing and even if they were real such as the ones sold on ... The warrantee is not valid because they are not authorized distributors. Luckily for us we can now purchase the ghd styler directly from its official website I guess they finally realized there are too many fake ghd out in the market so stop wasting your money on these fake ghd imitations and get the real deal. Ghd is the best flat iron out there. It is used by the 'real' professionals everywhere in the world not these fake a corner store salons. Even when I traveled to europe most high end salons I visited used ghd. Plus ghd has dual voltage in other words you can take it around the world no problema. By the way if your hair is breaking perhaps you should reconsider how often you flat iron your hair and the types of products that you use. I personally only flat iron it once maybe twice a week 1st upon washing my hair and later on in the week as a touch up .these tools are not meant for everyday use just like with anything else in life too much of a good thing can turn out not to be so good in the end...or something like that... The point is you need to take better care of your hair. I personally like to use the biolage brand. You can also get a good deep conditioner such as baba de caracol or alter ego garlic dominican italian deep conditioners respectively and a good blowdryer such as turbo. I also like chi but they break within 6 12 months so don't waste your money there. To style your hair use chi infusion or moroccan oil 9it's a dry oil not actually oily and there you have it instead of styling your hair everyday wrap it at night and it will be as good as new the next day. Now go to ... To get the real deal. Do not settle for anything less... Ghd is the realest well you get the point
Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
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