Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
Of course since these are undertones, they are much harder to detect than the general color of your skin. You (usually) can’t simply look at yourself and just know that you have a medium skin tone with red undertones or a deep skin tone with yellow undertones. So how do you figure out what your undertones are? There are some sneaky clues hidden on your body and in your fashion choices to help out. Here are five of them.
This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”

How often should you replace GHD?


Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.


I love GHD i purchased this styler in August and can't be happier, i have curly/thick/coarse hair and this styler works amazing, it makes my hair so straight and soft and look amazing, i use it maybe 1-3 times a week and once it's done i don't have to redo it like i have with other flat irons.. I have and will continue to purchase GHD flat irons and products.

Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."

Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

Which GHD straightener is best?


Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."
Love my new GHD. The biggest difference between this and my last ghd is how it maintains heat. I have very long hair and my old model cooled down as it reached the mid lengths, slowing down the whole process! The platinum + stays consistently hot the entire time, so much faster. I feel that it actually makes my hair shinier. An expensive appliance but well worth the extra if you are straightening you hair every second day.
Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to moisturize to how to protect yourself from UV rays. Ultimately, caring for your skin is simply personal. 

The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Those with thick or coarse hair might gravitate toward wider straighteners (the bigger the plates, the more area you can cover at once), but don’t be deceived by this ultra-thin straightener. These plates are made from titanium, which heats up quickly and evenly, and are longer than the average iron with an impressive five-inch length, making it ideal for straightening wider sections of hair and cutting down on the time spent. Honestly, one of the best flat irons you’ll find on Ulta.

For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
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