* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.

I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
Over a decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation. Ghd have since broadened their super range from stylers to professional quality brushes and the most impressive hairdryers available on the market today. Even after all these years the Ghd hair straightener is still very much a must have for most women and men who want smooth, sleek luscious hair - especially with us girls from Millies. 
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.

Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.
Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
×