I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
great ghd styler . Very happy with them
Just like the other reviewer I am not surprised to see a bad review about ghd. A lot of the ghd irons sold on this website and others are fake reproductions sold as the real thing and even if they were real such as the ones sold on ... The warrantee is not valid because they are not authorized distributors. Luckily for us we can now purchase the ghd styler directly from its official website I guess they finally realized there are too many fake ghd out in the market so stop wasting your money on these fake ghd imitations and get the real deal. Ghd is the best flat iron out there. It is used by the 'real' professionals everywhere in the world not these fake a corner store salons. Even when I traveled to europe most high end salons I visited used ghd. Plus ghd has dual voltage in other words you can take it around the world no problema. By the way if your hair is breaking perhaps you should reconsider how often you flat iron your hair and the types of products that you use. I personally only flat iron it once maybe twice a week 1st upon washing my hair and later on in the week as a touch up .these tools are not meant for everyday use just like with anything else in life too much of a good thing can turn out not to be so good in the end...or something like that... The point is you need to take better care of your hair. I personally like to use the biolage brand. You can also get a good deep conditioner such as baba de caracol or alter ego garlic dominican italian deep conditioners respectively and a good blowdryer such as turbo. I also like chi but they break within 6 12 months so don't waste your money there. To style your hair use chi infusion or moroccan oil 9it's a dry oil not actually oily and there you have it instead of styling your hair everyday wrap it at night and it will be as good as new the next day. Now go to ... To get the real deal. Do not settle for anything less... Ghd is the realest well you get the point
Wax on, wax off; we bet that’s the most in-depth thinking you’ve given to wax. Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says; waxy. They will feel spongy and have a thicker grip when you work it between your hands and leaves hair with a natural matte finish that can have a bit of shine. If you’re into edgy hairstyles with exaggerated lines and textured, piecey strands, then wax is ideal. The light shine also makes it perfect for formal styles like pompadours.  
Find the short hairdo you've always wanted to try. Look for a new hairstyle for your next big event. Have you seen a celebrity style you'd love to copy? How about the latest medium length hairstyles from salons around the world? Find the haircut that will make your features pop, or complete the FREE hair consultation to view and try on recommended hairstyles that suit you!
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
There are many women for whom a flat iron simply isn’t the right choice; their sensitive or thin hair is quickly turned to toast by the high temperatures produced by flat irons. That’s why electric hair brush straighteners became an overnight sensation a few years ago when videos of these often odd-looking contraptions started popping up on YouTube and Facebook. Manufacturers quickly responded, and today there is a wide variety of brush straighteners to choose from.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.

my styler seems to be legitimate and has the shiny sticker and seems to be correct in all other ways. It does indeed work so that really is all that matters. I was given this free for an honest review. I have to say overall I like this styler. It is the perfect size for my hair as it is short and medium in thickness. The styler it self is a little heavy to hold up for long periods so just be warned about that and it rolls on my counter top. It heats up quick and works great though and I love that I can curl or straighten and it has an auto shut off in case I forget to turn it off that is the best feature to any styler in my opinion so I do not burn my house down . Also this one in particular looks very nice not that it matters for functionality but it is a pretty iron. I was able to straighten my hair in far less time than my previous straightener and it seems also I am not using nearly as much heat. So I love this styler and my only complaint is that it is a bit clunky to hold.
You may as well wear a sign that says “SLIPPERY WHEN WET” when styling with what’s affectionately called “hair grease.” Pomades give the appearance of high shine with a wet, “freshly-showered” look. This product is used for classic comb overs to slicked back, red-carpet looks. Traditionally pomades have been oil based and difficult to wash out, but over at Hanz de Fuko, we’ve fixed that problem...
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]

I love it

This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
best flat iron I've ever had
I was recommended the ghd's by my hairdresser and lots of other hairdressers too. I am so glad that I bought these as now I can actually have the 'just walked out of the hair salon' look everytime I wash my hair. I only usually use them after I have washed and dried my hair as the style will last until I next wash my hair 2 3 days . It heats up and is ready to use in about 9 seconds I am so glad I spent the money on these and wish I had years ago. I would be lost without them now
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