If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.

Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
I am in love with this flat iron.  You cannot go wrong with this amazing smart syler.  With its predictive technology this iron predicts each strands  needs to ensure optimum temperature . The heat is monitored up to 250 timers per second across the plates and also recognizes the thickness of hair and speed to which you are passing through the section.  WHAT?! Crazy right? I promise you this is an Amazeballs flat iron and totally worth the hype.  Its not just another flat iron this flat iron is the ish!  With a unique wishbone hinge it ensures the plates are perfectly aligned while you straighten, curl, or wave your hair.  Each plate is precision milled allowing hair to pass through effortlessly.   My all time favorite feature like on all the new products is the auto shut off  after 30minutes of non use.  Because who needs to worry all day at work if you turned off your flat iron or not.   It is a more expensive flat iron but totally worth it.

I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”

How often should you replace GHD?


Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change! 

What are the best curling tongs?


This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”

How often should you replace GHD?


I bought this straightener September 16th 2014. I did a lot of research and it looked like this was a great product. It was really expensive at $198 but I decided I wanted to spend some money for good quality. I think it did a fantastic job on my hair. It definitely took me less time to straighten it than I am used to. I don't straighten my hair everyday because I don't want the heat damage. I would like my usage light to moderate. The straightener has a fail-safe shutoff if you leave it on. I have really liked that feature because you don't want to worry about it being left on after you leave the house. I went to use my straightener a few weeks ago and it wouldn't turn on. I checked the electrical box to see if it tripped a fuse/switch. I turned it off and on a few times and I hit test/reset on the unit several times. The straightener was completely dead. After contacting Amazon they allowed me to return the item, but charged a $29.70 re-stocking fee. Now I am out the straightener and the money for the restocking fee. It was a great product while it worked. I have bought $20 straighteners from Walmart that have lasted for YEARS with heavy use. This was really disappointing. Buyer Beware: Works great while it works...

GHD Curve tongs – GHD offers two different types of tongs in the Curve collection. If you need to maximise volume, the Soft Curl tongs will be preferable. They work better with longer hair, creating luxuriantly soft, rippled curls from the root. The Classic Curl is all about creating reliably consistent curls and works best on shorter hair. Both tongs come with long cords for flexible usage, include a safety stand to prop the tongs when they aren't in use and have “cool tips” which let users twine curls safely without the risk of burns.
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.

Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.


I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.

What are GHD straighteners?


ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
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