GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.

This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.
Let me start by saying I have curly, damaged hair that is extremely dry so when I’m going to use heat on it, I have to make sure it is something that will not further damage my hair as much as drugstore brands would. This one is innovative in the sense that it uses technology to help seal cuticles and heat the hair from the inside out. It works to protect your hair while helping reduce frizz. It’s a great product. It also has no heat setting, as it automatically puts itself where it needs to be to perfect your hair. It also heats up in a matter of seconds. The ONLY negative is the structure of it makes it difficult to curl your hair with. Being that that isn’t a straightener’s purpose it’s amazing. However, being able to use a straightener to do both would be nice! 

Can hair straighteners set on fire?


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”

BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.

How long do GHDs stay on for?


Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

Which GHD straightener is best?


As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz. 

Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!
Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to moisturize to how to protect yourself from UV rays. Ultimately, caring for your skin is simply personal.

How long is GHD Platinum Warranty?


While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

What is the best straightener?


I contacted Amazon about the issue and was told that it had passed the 30 day return period. I was also reminded I was complaining about a product which had worked for a year. I was basically being told that I should be happy it worked for 1 year, despite the product having a 2 year warranty period. Such a shocking lack of empathy from an Amazon customer service representative.


Reviewers love this flatiron created by celebrity hairstylist Harry Josh for its overall ease. At 1.25 inches, the plates are slightly wider, making it faster to straighten your whole head. The plates are also curved with a nice grip, so you can pull hair through without it slipping or gripping too tightly to create a weird kink. The reviews online are all five stars, praising it was being “an absolute favorite” and “expensive but worth it.” This is just one of the very same tools used to create Gisele Bundchen’s signature beachy waves.

EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!

These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.


The great thing about beauty is that there is something for everyone. Even as the trend these days is skewing towards plenty of texture and heatless styling, the tried-and-true flatiron still has its place. I mean, with social media going crazy over the super-sleek look of glass hair, it's clear that straight hair ain't going anywhere. After all, some of us just want smooth strands from time to time — or, depending on who you are, most of the time. But pressing your hair between two scorching-hot plates can be a recipe for a dried, sizzled, frizzy disaster. Or at least it can be if you're using the wrong flatiron. On the flip side, using a good one can make all the world of difference. And that's where we come in. We've scoured the world of flatirons to bring you the best of the best, at a range of price points. So whether you've got the coins for an affordable Conair or can shell out the big bucks for a Harry Josh, these 20 straighteners will give you that just-back-from-the-salon look — minus the scorch.
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
All of the experts we consulted unanimously agreed on one thing: that sunscreen is, hands down, the most crucial skin-care product. It’s “of utmost importance as part of your year-round regimen,” Dr. Charles points out. “Daily and consistent sunscreen use helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers.” To make it easy to remember, experts recommend using a daily moisturizer with a built-in broad spectrum SPF of at least 30.
A straightener this cute and compact couldn’t possibly work well, right? Wrong. The half-inch-wide plates make it super easy to straighten bumps near your roots, along with messed-up bangs that wider flat irons usually can’t touch without burning your forehead. It comes with a travel-pouch-slash-heat-pad, which is a nice bonus because at just six inches, this straightener is one you’ll want to throw in your purse or carry-on.
It’s been life changing for folks with thin strands too, like one who says, “I hate my hair. Hate it. I have PCOS so it’s thin (as in, you can clearly see at the top of my head), it’s flat, and it doesn’t hold a curl. It’s a constant source of anxiety for me. Who doesn’t want thick luxurious hair?” She continues, “This is such a game changer for me. Yes it was expensive … but for now I am thankful because for once I feel a little more confident about my hair.”

Why are my GHDS beeping constantly?


GHD Air – The main dryer on offer from the brand, the Air has a 2,100W motor – stronger than your average store-bought hair-dryer, comes with a removable filter, as well as plenty of custom options to change the airflow and temperature. This is more or less a salon dryer, transferred to home use, so anyone who wants a professional-style finish can't go wrong.

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What are the best straighteners to buy?


Reviewers pick this straightener when they want to be able to straighten damp, or even wet, hair, and according to nearly 1,500 five-star reviewers, it works. One impressed user describe this flat iron’s ability to steam wet hair into dry as “basically black magic.” Another says, “When they say you can dry wet/very damp hair with the flat iron instead of blow drying first, they mean it! I wrap my my hair in a towel for maybe 20 minutes, add leave-in conditioner (gotta take care of the permed and highlighted hair, you know) comb it, section it and start flat ironing. In 15 minutes I have completely dry and straight hair. And when it poured rain the next day, my hair did not frizz or get wavy, it stayed straight!” However, several reviewers warn that you should turn the steam vents away from your head during use: “You always have to hold it with the steam vents facing away from your head, otherwise the steam vents into your hair and could potentially burn you.”
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
The great thing about beauty is that there is something for everyone. Even as the trend these days is skewing towards plenty of texture and heatless styling, the tried-and-true flatiron still has its place. I mean, with social media going crazy over the super-sleek look of glass hair, it's clear that straight hair ain't going anywhere. After all, some of us just want smooth strands from time to time — or, depending on who you are, most of the time. But pressing your hair between two scorching-hot plates can be a recipe for a dried, sizzled, frizzy disaster. Or at least it can be if you're using the wrong flatiron. On the flip side, using a good one can make all the world of difference. And that's where we come in. We've scoured the world of flatirons to bring you the best of the best, at a range of price points. So whether you've got the coins for an affordable Conair or can shell out the big bucks for a Harry Josh, these 20 straighteners will give you that just-back-from-the-salon look — minus the scorch.

Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
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