Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
"About to re-purchase!My GHD has lasted going on 9 years (literally through THICK & THIN).* Nice firm/gliding grip/No tug/pull of the hair. Opens and closes gracefully (doesn't sound like it needs WD40 LOL. EASILLY CLEANS. NO Lines are left on the hair strand , easy for clients to use with confidance as well. Doesn't project a burning steam with product close to scalp. Bevels well. Works great as a waver..... this is a Universal Flat Iron for all ethnicities!"
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Always on the road? You can use the GHD Classic Styler during travels; its universal voltage plug can be used in a variety of sockets and also automatically adjusts its own voltage for optimum versatility. The device itself is equipped with a variety of “modes” to fit your lifestyle. When the device is not in use for 30 minute, it reverts to sleep mode so you can save up on energy and heat temperature. Its shiver mode, on the other hand, is an advanced option that fights condensation in a room with temperatures below 5°C.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
I have had this product for three years now and am happy to report I am satisfied with the product from day one. It's super easy to use and provides me perfect results every time. I couldn't live without my GHD and believe investing in a superior product is mandatory. This model is pretty basic, but does the job! It heats up within a few seconds and looks good when not in use. I haven't had any issues with it as it feels and looks well built. I will always stick with GHD straighteners, as I am a very happy customer!
To have straight hair, you just mist your hair with the GHD thermal protector. You then start at the part of the hair that’s closest to the roots, and then you glide the GHD Classic 1-inch Styler to the tips in one smooth stroke. You can also follow the easy directions for soft movement and for curls, which involve some turning while you glide from root to end. 

Staying true to its name, a good hair day is guaranteed with the use of ghd products. From the iconic ghd straighteners and ghd stylers, which continue to be a cult must-have for women in search of beautiful hair, to the ghd hairdryers which promise salon style in half the time, ghd products combine style with styling, making sure your dresser looks as chic as your hair.

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