Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
Consider this your rule of thumb, according to Dr. Nazarian: “Apply sunscreen 30 minutes before sun exposure, and reapply at least every two hours. Chemical sunscreens should be applied directly to clean skin, while physical blockers can be applied last in your skin-care regimen, but before makeup is applied. About two tablespoons of sunscreen are appropriate to cover your face and exposed areas of your body; within that amount, use a nickel-size dollop to cover your face.”
Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

The goal of any skin-care routine is to tune up your complexion so it’s functioning at its best, and also troubleshoot or target any areas you want to work on. “Beauty routines are an opportunity to notice changes within yourself,” says the San Francisco skin-care specialist Kristina Holey. As your skin needs shifts with age, so will your products. Still, she adds, “it’s not about creating perfection.” Allow these three steps to become your daily ritual that fortifies your skin and grounds your day.
Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron
At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.

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That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

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This hair straightener from BaBylissPRO has a wide base of adoring fans who think it’s well worth the price tag for its ability to work through their thick locks. One says, “I have used the CHI brand over 10 years and loved it. Decided to buy a larger iron and went with this one based on the reviews. WOW, so, normally it takes me 20 minutes to straighten my hair with the CHI, not anymore, I only spent 5 minutes for my long thick hair, and no frizz and lasted for days with minor touch up.” Another reviewer with “unusually thick hair” said that it “ turned my straightening routine into less than ten minutes, when it used to take over a half hour.” 
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