Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

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I like how you hear a little beep when iron is ready. The design is very sleek, so, besides being a very effective and high quality product, this GHD hair iron just looks cool. I have a very coarse and dry hair, and frying it was always my biggest fear. My hair stylist suggested GHD and told me this was the best GHD hair straightener for my type of hair. I couldn’t be happier with it, it’s amazing, and well worth my money Will GHD repair my straighteners?
I love these straighteners, but they didn't arrive in the best condition, if they were a present I would of sent them back but as they are for me I don't mind too much and I've already got rid of my old straighteners and I really can't be without a pair, as you can see in the pictures they arrived scuffed and scratched, they work absolutely perfect though, GHD are always the best. No competition.
Since most of modern, either professional hair irons or those for personal use can get as hot as 460 degrees F, the buildup can really get “baked” into the plates or body of the hair iron. It can sometimes make the dial or buttons (whichever your hair straightener has) really difficult to operate because they get stuck due to all the dirt and residue.
Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you. 

Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you usually wind up using only one or two them because the rest don’t necessarily work for your eye color. In the name of streamlining your products and saving some of your hard-earned money along the way, we’ve rounded up the best eyeshadow palettes to enhance every eye color. Whether your peepers are blue, brown, green, hazel, or gray, there’s an eyeshadow set out there for your specific eye color. The following palettes are foolproof ways to have a whole lot of eye gazing coming your way.
Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."
Of course since these are undertones, they are much harder to detect than the general color of your skin. You (usually) can’t simply look at yourself and just know that you have a medium skin tone with red undertones or a deep skin tone with yellow undertones. So how do you figure out what your undertones are? There are some sneaky clues hidden on your body and in your fashion choices to help out. Here are five of them.
I bought this straightener September 16th 2014. I did a lot of research and it looked like this was a great product. It was really expensive at $198 but I decided I wanted to spend some money for good quality. I think it did a fantastic job on my hair. It definitely took me less time to straighten it than I am used to. I don't straighten my hair everyday because I don't want the heat damage. I would like my usage light to moderate. The straightener has a fail-safe shutoff if you leave it on. I have really liked that feature because you don't want to worry about it being left on after you leave the house. I went to use my straightener a few weeks ago and it wouldn't turn on. I checked the electrical box to see if it tripped a fuse/switch. I turned it off and on a few times and I hit test/reset on the unit several times. The straightener was completely dead. After contacting Amazon they allowed me to return the item, but charged a $29.70 re-stocking fee. Now I am out the straightener and the money for the restocking fee. It was a great product while it worked. I have bought $20 straighteners from Walmart that have lasted for YEARS with heavy use. This was really disappointing. Buyer Beware: Works great while it works...

How do I choose a good hair straightener?


Thanks to the tourmaline ceramic plates, this iron “glides through my hair, never grabbing or pulling it,” writes one reviewer. Others point out that this tourmaline ceramic plate “works way better on fine hair than other types,” not burning thin strands even at high temperatures. Or, as one reviewer writes, “It’s well made, it doesn’t snag my fine hair and because of the heat control settings, doesn’t burn it either. Yay for not having breakage!”
👸🏼Hair straight or curled?! Whatever you choose, [user:ghdhair] changes the game. I said I was going to do an honest review, and here it is! Pros: doesn’t catch on hair like my other straightener/curler. Heats up in like 20 seconds. Makes noise when it’s heating up (I have never had a styling tool talk to me, but hellloooo future!) I didn’t burn myself. -This is huge! I curled my hair in 10 minutes. THE CURLS HELD FOR THREE DAYS!🔥 Cons: if you’re not ambidextrous, like I am, I can imagine it being a bit difficult... but probably no more difficult than any other tool. If you hold the tool in one place for too long, it creates creases in your hair. So, no hesitation just go for it! Finding the right amount of hair to curl was a trial and error! I found that my hair worked really well with 1” sections!
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