Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

InStyle is part of the Meredith Beauty Group. © Copyright 2019 Meredith Corporation. All Rights Reserved. InStyle may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Privacy Policythis link opens in a new tab Data Policythis link opens in a new tab Terms of Servicethis link opens in a new tab Ad Choicesthis link opens in a new tab EU Data Subject Requeststhis link opens in a new tab Your California Privacy Rightsthis link opens in a new tab Web Accessibilitythis link opens in a new tab How hot are Cloud 9 straighteners?
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.

Can GHDs lose their heat?


We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
In the world of dryers, it's a question of buying either the GHD Aura or the Dyson Supersonic. There's no question that Dyson's dryers are smarter. On-board CPUs receive information about temperature constantly, ensuring that hair damage isn't a factor. However, both GHD and Dyson are up to speed where it really counts: ensuring an even, rapid drying experience. Both use ionisation to dry hair quickly. The dryer from Dyson has a unique look that will seduce some people, but GHD's dryers are easier to customise via attachments. This contest will come down to personal taste.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making the Babyliss PRO Nano Ceramic Satin Straightener ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.
Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.

What are GHD plates made of?


Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.

However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
It has ceramic plates, which work on all hair types to effectively smooth and add waves and curls, depending on your desired finish. The result is incredibly shiny and frizz-free locks, which look styled to perfection. The straighteners also have a unique hibernation mode, which means they will turn off automatically after 30 minutes, so you can be sure they can’t cause damage.
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!

Do GHD curlers turn themselves off?


Whether you have curly hair or extremely thick hair, are looking for a mini flat iron or a hair-straightening brush, there are almost too many factors to consider on your quest for the best hair straightener possible. In addition to hair-texture concerns, you have the financial element: Will a more affordable tool from reliable brands like Remington and Conair get the job done, or do you need to splurge on a high- to mid-tier option from well-known luxury brands like GHD, Chi, Babyliss, and Paul Mitchell? If you’re worried about cutting down the primp time in your morning routine, you may want to look at flat irons with larger plate widths and fast heat-up capabilities. Titanium flat irons tend to heat up quicker than those with ceramic plates, but the strength and speed you get with titanium may mean sacrificing the more limited heat damage to your hair done by ceramic devices. If the thought of clamping any hot flat iron, ceramic or not, down on your colored, brittle, or otherwise damaged hair makes you cringe, maybe you should look into a steam straightener or a ceramic flat iron with a wide range of adjustable heat settings to use in tandem with your favorite heat-protecting products.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
It’s exactly what I was expecting. I have bought GHD straighteners before and since my last one was stolen years ago I couldn’t afford a new one until now and I am pleasantly surprised that the quality and performance just got better. My hair is bleached but it feels a lot softer after a couple passes with the GHD in comparison to other brands leaving my hair with shriveled dry ends. I’m very happy and So far it’s seeming like a great investment 😊
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.

Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron! 

If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
Hi Annabelle! My GHD eclipse did the exact same thing, I kept it in a heat proof case, used it some times not even once a month. I had mine for just over three years. I was very annoyed, as they cost a lot of money. I was able to get in contact with GHD by calling them. I gave them a few details on the model and the best they could do was give me there new model for $150. Which I guess is better than nothing. Good luck!
But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!

Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
You can get the ghd Classic Styler when looking for a perfect choice for use at home or during a trip. The reason is the universal voltage that makes it compatible with different power outlets. Also, the Styler is an excellent choice to one that is designed to help you save in the long-run. This is because of the automatic sleep mode that enables it to enter the sleep mode when no activity is detected.
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!

Hi Annabelle! My GHD eclipse did the exact same thing, I kept it in a heat proof case, used it some times not even once a month. I had mine for just over three years. I was very annoyed, as they cost a lot of money. I was able to get in contact with GHD by calling them. I gave them a few details on the model and the best they could do was give me there new model for $150. Which I guess is better than nothing. Good luck!
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.

BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.


At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market.
However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.

What is the best affordable hair straightener?


I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)

Do old GHDs have sleep mode?


I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.

While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

www.oglf.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. Certain content that appears on www.oglf.org comes from Amazon Services LLC. This content is provide ‘As Is’ and is subject to change or removal at any time.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.

GHD Gold – The Gold collection of straighteners comes with a “dual zone” system which detects where to distribute heat to ensure optimal performance. They are equipped to maintain a temperature of 185 degrees Celsius – calculated to ensure reliable straightening without damaging hair. The plates have been “contoured” to allow a smooth pass-through. Basically, the idea behind Gold straighteners is to provide salon-level beauty experiences in the comfort of your own home.


However, the biggest savings come from comparing GHD deals. At the hotukdeals, we bring together all of the most recent money-off deals and bundles from UK merchants, including the biggest retailers of GHD accessories. You'll find big savings from John Lewis, Amazon, ASOS, Tesco, Argos, Fabled, Feel Unique and many other big names. So have a look around and keep your options open – it's the best way to snag unbeatable GHD offers.


Original GHD IV Styler - The most affordable straightener in the GHD range, the Original IV was where it all began. More than just a no-frills styling tool, this straightener includes a range of functions that are typical of GHD products, such as ceramic plates, universal voltage, sleep mode, and the rounded barrel. So while it's definitely a notch down from the Platinum or Gold versions, it's still superior to most of the straighteners you'll find in high street beauty stores.

These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.

You can get the ghd Classic Styler when looking for a perfect choice for use at home or during a trip. The reason is the universal voltage that makes it compatible with different power outlets. Also, the Styler is an excellent choice to one that is designed to help you save in the long-run. This is because of the automatic sleep mode that enables it to enter the sleep mode when no activity is detected.
Since none of the previous steps guarantee that you will get the worst buildup that is caught between the body of the hair straightener and the plates, it’s time for us to get our tools. Take a toothpick and pick the dirt out gently; afterwards, remove what you dug up with a toothbrush or a q-tip. Remember, be very gentle as not to damage or loosen the plates! 
×